NEW CUSTOMERS & DRIVERS
Supporting success: tools and training Equipping drivers with the right tools is like making sure you have enough tea bags for a long shift - essential. From the latest navigation apps (that only get lost occasionally) to up-to-date safety protocols, the right support makes every shift smoother. And for those who rely on their phones to get through the day, a portable charger is worth its weight in gold.
l Training sessions: Not just where the horn is, but also how to use it judiciously - like when someone tries to pay you in Monopoly money. Sessions also cover how to handle forgotten items - umbrellas, sunglasses, the occasional rubber chicken.
l Mentorship: Pairing new drivers with seasoned pros who know every shortcut, every coffee stop, and every good place to wait for fares. Wisdom is passed down, along with warnings about “that one traffic light” that’s never green.
l Communication: Regular check-ins, feedback, and a hotline for life’s urgent questions, such as: “How do I get chewing gum off the upholstery?” Plus, a WhatsApp group for sharing photos of the most creative parking solutions on the dashboard.
By investing in driver knowledge and wellbeing, private hire companies build a reputation as trusted, supportive employers - because nobody wants to be known as the firm where the office kettle is always empty. And let’s face it, a happy driver means a cheerful ride - unless it’s Monday morning, in which case, all bets are off.
Building lasting relationships
In private hire, every ride is more than a journey - it’s an opportunity. Each new customer and driver brings stories, experiences, and - let’s be honest - occasional mysterious smells. The secret to lasting relationships is creating a welcoming environment, celebrating diversity, and ensuring everyone feels respected. There’s always room for a bit of light-hearted banter, as long as you remember to keep your eyes on the road.
Some companies offer loyalty programmes (free ride after ten trips), feedback surveys, and community events. These not only build goodwill, but also make for great stories at the annual staff party: “Remember the time we picked up that parrot…?” And who could forget the year someone tried to pay with a potato? True story.
Encouraging open dialogue and celebrating achieve- ments turns a workplace
into a community. PHTM JANUARY 2026
Recognition for outstanding service, clever problem- solving, or simply surviving the Christmas rush helps build morale and foster loyalty among teams.
Looking head
There’s a lot to be optimistic about as the private hire industry accelerates into the New Year. Tech innova- tions are helping companies connect drivers and customers faster than ever. Shifting consumer prefer- ences mean new opportunities for niche services: pet-friendly rides, eco-friendly cars, or even karaoke- equipped vehicles for late-night singalongs. And if your car comes with heated seats, you’ll be a hero in February.
The industry’s commitment to safety and service sets it apart, ensuring loyal customers and dedicated drivers. With a bit of creativity - and a sense of humour when the eighth person asks you if you’ve gone far today - companies can make 2025 a year to remember. The more we embrace change, the more memorable each journey becomes - no matter how many times the satnav tries to reroute you through a field.
Conclusion
The New Year is the ultimate fresh start, a time to set goals, welcome newcomers, and perhaps finally learn all the backroads in town. Whether you’re a customer seeking reliability or a driver looking for independence, this industry is ready for you. Never underestimate the power of a friendly greeting and a well-timed joke to turn a simple ride into a memorable experience.
So buckle up, adjust your mirrors, and get ready for a journey filled with opportunity, laughter, and maybe the occasional detour. Because, as every good private hire operator knows, it’s not just about the destination - it’s about making the ride memorable, one trip at a time. And if you’re still using a paper map, well, that’s one way to ensure every ride is an adventure.
Wishing everyone in the private hire world a year of success, growth, and just the right amount of caffeine. Here’s to new beginnings - may your tyres stay inflated, your passengers stay cheerful, and your satnav finally learn the meaning of “shortest route.”
If your New Year is starting with more a fizzle rather than a bang – reach out to join the Elite Family. It’s about a few good operators and no arguments over a game of monopoly, where we can all land on Park Lane and pick up rather than pay a huge rent.
Email –
paul@elite-liverpool.co.uk 43
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