SOCIAL MEDIA SAVVY
TEN NEW YEAR’S MARKETING RESOLUTIONS FOR TAXI BUSINESSES IN 2025
Article by Phil Holloway Marketing Director Hollogram Ltd
www.hollogram.com
As the Marketing Director at Hollogram Ltd, I’ve spent years helping taxi businesses grow and thrive in an increasingly competitive market. The dawn of a new year offers the perfect opportunity to re- evaluate your marketing strategy and set goals to earn more money. Here are ten actionable marketing resolutions for taxi businesses in 2025:
1. Embrace local SEO
Invest in optimising your website for local searches. Ensure your business is listed on Google My Business and other local directories. Update your profile with accurate contact details, operating hours and high- quality images. Encourage satisfied customers to leave positive reviews, as they play a pivotal role in boosting your online visibility.
2. Optimise your app
If your business has an app, make it the best tool for your customers. Regular updates, user-friendly navigation, and exclusive app-only offers can increase downloads and usage. Highlight features like real- time tracking, fare estimates, and easy payment options to attract tech-savvy customers.
3. Leverage social media
Social media is no longer optional. Facebook, Instagram and TikTok are ideal for showcasing your services, engaging with customers, and running targeted ads. Post engaging content such as driver stories, customer testimonials, and promotional deals.
4. Invest in paid advertising
Utilise pay-per-click (PPC) advertising to target customers in your service area. Google Ads and Facebook Ads allow you to set location-specific campaigns, ensuring you reach the right audience. Monitor performance metrics to optimise your ROI.
5. Develop partnerships with local business
Collaborate with local restaurants, hotels and event organisers. Offering exclusive discounts or loyalty
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programmes can create a win-win situation for both parties, increasing your bookings while providing added value to your partners.
6. Launch a referral programme
Word-of-mouth is still one of the most effective marketing strategies. Encourage your existing customers to refer your services to friends and family by offering incentives such as discounts or free rides. Ensure the process is simple and rewarding.
7. Diversify your fleet
Sustainability is a growing priority for customers. Consider adding eco-friendly options like electric or hybrid vehicles to your fleet. Promoting your green initiatives can attract environmentally conscious riders.
8. Create engaging video content
Video content is king in 2025. Share behind-the-scenes footage, safety tips or short customer interviews. Platforms such as YouTube and TikTok can significantly expand your reach while humanising your brand.
9. Monitor industry trends
Stay informed about changes in the taxi and transportation industry. Whether it’s new regulations, payment technologies, or competitor strategies, staying ahead of trends will help you adapt quickly and maintain your competitive edge.
10. Prioritise customer feedback
Regularly gather customer feedback to identify areas for improvement. Conduct surveys or offer simple ways for customers to share their thoughts. Address- ing complaints promptly and implementing suggest- ions demonstrates your commitment to quality service.
Final thoughts....
The taxi business landscape continues to evolve, and staying proactive is essential for growth. These ten marketing resolutions can help your business attract new customers, retain loyal ones and ultimately increase your revenue. By using these strategies, your taxi company can attract new customers and recruit more drivers, creating a cycle of sustainable growth. For support with marketing your business, contact Phil Holloway at
phil@hollogram.com or call 01509 398 002. Here’s to a prosperous 2025!
JANUARY 2025 PHTM
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