David Stuart provides an up-to-date introduction to a wide range of web metrics, including practical examples of how they can be best put to use. Chapters cover topics such as bibliometrics, data collection tools and social media impact.
Unlock the value in your data and change the game in your organisation! Carruthers and Jackson present a new concept framework for understanding and quantifying the value of an organisation’s data as well as providing practical methodology for using this in practice.