Flex space UK Research | 14


Fringe locations most popular


The most popular search locations in London are Shoreditch/Old Street (13%), Farringdon/Clerkenwell (11%), and London Bridge (8%). Interestingly the most popular search term on Hubble in 2018 is ‘Central London’, with general terms like North, South, East & West London also prominent, suggesting micro location may not be the top priority for many flex space customers.


Hubble search hot-spots (2018)


Hubble searches by office type, 2018 80%


Top 10 search areas 1. Shoreditch & Old Street 2. Central London


3. Farringdon & Clerkenwell 4. London Bridge 5. East London


6. Soho


7. West London 8. South London 9. Waterloo


10. North London Private Offices Fixed desk Private space important Camden Camden Town King’s Cross Kensal Green Regent’s Park Euston Bloomsbury 7 White City Paddington Hyde Park Mayfair 9 Kensington


Hammersmith & Fulham


Belgravia - Knightbridge


Kensington & Chelsea


Pimlico Victoria Vauxhall Southwark Waterloo Docklands Southbank 4 Canary Wharf


Nearly half of all 2018 searches were by Information & Technology companies - perhaps not surprising given London’s status as one of the world’s pre-eminent technology hubs.


Fulham


Battersea Park


Battersea Camberwell Source: Hubble Blackheath 8 Peckham


Greenwich Park


‘Industrials’, a broad sector which includes professional services, consulting and design, also featured prominently with a further third of searches. Financial services companies, which remain London’s largest occupiers of office space, accounted for a relatively minor share of searches.


Westminster City of 6 Soho 2 Clerkenwell 3 Shoreditch 1 Whitechapel


City of London


Aldgate Tech firms driving demand Islington 10 Hackney


Victoria Park


5


Tower Hamlets


The term ‘co-working’ has featured prominently in the flex workspace narrative in recent years, demonstrated by the exponential rise in the level of interest using google search data. However the majority share (80%) of searches on Hubble are for private offices, with co-working space appearing infrequently. This indicates that privacy and quality of the environment for cognitive tasks are key and that the importance of co-working/shared space may be overstated.


Hot desk 11% 9%


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