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INTRODUCTION INNOVATION INSIGHTS


Instruments of Trust: BSI’s Blockchain-Based Solutions


“In today’s global, interconnected economy, there is a growing trust deficit felt by businesses and consumers.” Dan Purtell, Group Innovation Director


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alse assertions are prevalent in society leaving people uncertain of whom and what to trust. Counterfeit products and false


claims are far too prevalent and perpetually flood the market. Examples include counterfeit drugs/fentanyl-laced prescriptions, false or misleading food labels, and the range of credentials provided to others as part of our daily lives – passports, qualifications and so on. At BSI , we are passionate about inspiring trust and help individuals and organizations remain resilient in an uncertain world. Challenges remain within legacy trust systems, and businesses and consumers demand an immutable source of truth and verification. To help combat false claims, BSI has launched a series of blockchain-based


solutions to provide organizations and individuals a secure and irrevocable means of verifying the authenticity of claimed personal credentials as well as company and product certifications. Using blockchain technology, this single source of truth can provide our clients the ability to demonstrate to their customers the authenticity of their claims, be it certifications, product authenticity, or traceability. BSI’s partnership with Trace Labs has


strengthened our digital verification footprint using Distributed Ledger Technologies and utilization of the OriginTrail blockchain protocol. This allows BSI to provide a suite of solutions that will serve as instruments of trust for our clients, enhancing the resiliency of their brand.


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