MADE IN FRANCE


gastronomic products. In a nod to the exploratory, corners have been developed that embody the DNA of different brands by placing emphasis on tastings, demonstrations and product initiation. In this way, the format departs from static gondolas or backwalls while promoting emblematic French brands such as La Maison du Chocolat, Mariage frères and Alain Ducasse. Bruno Gouisset, EVP Merchant


BuY Paris Duty Free La Maison du Chocolate counter at Paris-Charles de Gaulle Airport.


Below: Nuxe Huile Prodigieuse TREX collection.


Marketing at SDA says: “In Paris specifically, BuY Paris Duty Free presents an architecture and a signature that is not without reminding of Parisian monuments such as the Eiffel Tower or the famous Parisian lampposts. “In terms of products, we


have introduced ranges with an ambition to combine the best of French gastronomic heritage with exclusiveness: foie gras from small producers, niche chocolates, rare wines ... our concept ‘Les Caves Particulières’ has been developed specifically and exclusively for Paris around the flagship brands of the Moët-Hennessy Group such as Ruinart, Dom Pérignon and Hennessy.” In December,


SDA will open a new concept


called ‘Les Halles Gourmandes’. Situated


in


Terminal 2EK at Roissy Airport, passengers will be able


to sample a medley of French


“Nuxe is in every respect a quintessentially French brand so being able to say we are made in France just adds to the credibility and positive appeal of Nuxe.”


Marion Bruimaud, Travel Retail Director, Nuxe


42 TRBUSINESS


Core Business, Duty Free Global at Lagardère Travel Retail insists that the ‘Made in France’ appendage has always been much sought-after by international travellers and branches across categories, from gastronomy and wine, to perfume and fashion. “Made in France is so much


more than just a product, it’s an embodiment of the French art of living, which can’t be material,” says Gouisset. “All of our staff in Paris’ Airports are representing this and bringing it directly to customers. The development of this segment is reflected in the creation of store concepts with a strong French signature, a product offer that represents its culture, dedicated merchandising and annual themed events.”


No changes to production Laboratoire Nuxe recognises fully the powerhouse contribution made by France to the booming beauty and skincare brands landscape. “Nuxe is in every respect a


quintessentially French brand so being able to say we are made in France just adds to the credibility and positive appeal of Nuxe,” says Marion Bruimaud, Travel Retail Director, Nuxe. The company says its Nuxe care


products are made at its production facility in Lécousse – which underwent a complete renovation in 2017. All products undergo a rigorous research and development process, which takes place at its formulation laboratory in Boulogne-Billancourt. “We adhere to a strict Nuxe


formulation charter,” comments Bruimaud. “For example, we use no mineral oils, no parabens and no animal-origin ingredients, except for our beehive products. In compliance with the relevant regulations we


undertake no animal testing and routine in-vivo tests are performed under dermatological supervision.” Despite the impacts of Covid-19,


Nuxe confirms to TRBusiness there will be no cost-cutting or changes to the brand’s ‘Made in France’ R&D and production. “We have not, and will not,


cut costs by doing anything that compromises our quality guarantee,” affirms Bruimaud. “Nor will we reduce our environmental protection commitments which involve such things as sourcing active botanical ingredients with controlled geographic traceability and an eco- design approach to packaging.” Similiarly, Chabot Armagnac


confirms that nothing in its production and manufacturing processes will change given the current crisis. Distilled in France since 1828, the


‘Made in France’ title is fitting for Chabot Armagnac. “Made in France is primordial,”


explains Kathleen Gentzbourger, President at MG Cellars. “It relays the deserving image of quality, elegance and tradition. To further communicate the noble provenance of France our repackaging rollout of the XO Superior and Napoleon expressions were gift boxed with a visual blue-white-red line, family signature and the stamps of heritage were highlighted and embossed in culmination making the visual link to France. Chabot owns its history, rejoices its French heritage and reclaims its Royal Red.” Gentzbourger says her efforts


this year have been channelled into protecting and promoting the business, as travel retail segments have been put on pause. However, the brand has witnessed activity in Hainan, China; Jeju, South Korea; and Macau. “We have seen growth mainly in


China online, duty free and duty paid sectors,” says Gentzbourger. “To nurture these channels, we


have reassessed the comparative power of which platform to invest in and how best to increase our visual and video output and reach. We are present with CDFG online, TMall and Alibaba [online drinks retailer] 1919, for example.” «


DECEMBER 2020


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