Readers Share Their Thoughts Te start of a new year is a great opportunity
to reflect on the past and embrace the future. Which also makes it a perfect time to poll Equiery readers about which Equiery features they like the most and what suggestions they have for future issues. But before we get into our survey results, here is a bit about Te Equi- ery from its start in 1990 to present day.
A Brief History Te very first is-
sue of Te Equiery landed in tack and feed stores in central Maryland in De- cember 1990. Te magazine was the brainchild of Crystal Brumme Pickett and Mercedes Clemens and was initially designed to connect Maryland horse people to Maryland lesson and boarding stables. Building the business from the ground up, Pickett and Clemens initially would hand deliver the magazine to distributors across the state. As the publication grew, so did Te Equi- ery team with Pickett remaining at the helm as publisher and sole owner. Te Maryland Horse Council pub- lished its first official issue of Te Equiery as new owner and publisher in January 2018. Since then, Te Equiery has been the trade magazine for the Maryland horse industry and the of- ficial voice of MHC. Although Te Equiery’s mission has changed somewhat, MHC has kept the best of the old magazine and added its own new columns.
A MARYLAND HORSE COUNCIL PUBLICATION
SINCE 1990
1990 JANUARY 2018
Equiery Monthly Columns When MHC purchased Te Equiery, the
Charging into 2018!
HAPPY NEW YEAR © Bethany Pastorial see page 3
NEW Equiery Ownership NEW Equiery Ownership NEW Chapter for MHC • NEW Film Festival NEW Chapter for MHC • NEW Film Festival
Survey Participants Over 100 people took our survey, 95.2% of
whom live in Maryland. Other states repre- sented in our survey results were Virginia (2%) and Pennsylvania (1%). We also had one Wash- ington, DC, resident, and one former Mary- lander who now lives in Utah, take the survey. Tose who live in Maryland represent 16 dif-
ferent counties with Carroll (19%) having the most survey participants followed by Montgom- ery (17%), Howard (16%), Frederick (13%) and Baltimore (8%), rounding out the top five coun- ties. Tere were no survey participants from Cal- vert, Dorchester, Garrett, Queen Anne’s, Somer- set, Wicomico, or Worcester counties.
www.equiery.com | 800-244-9580
board decided to keep the monthly Equiery Life (now called Life & Times of Maryland- ers), News & Views, and Out & About col- umns. MHC also added an OA Social page for photos posted to Te Equiery’s Facebook page during its weekly Monday Photo Share post. Of these columns, it is no surprise that Out & About received the highest number of votes (74%) for readers’ favorite monthly column. Te second most popular column is News & Views (60.6%) followed by Life & Times of Marylanders (42.3%). OA Social received only 10.6% of survey clicks. Out & About was mentioned several times in
write-in comments with one person requesting a “bigger out and about section” and someone else asking for “more out and about pictures or pictures of people and their horses having fun and at shows.” As much as we love printing photos, the num- ber of pages we reserve for Out & About each month depends on the size of the issue, which depends on the amount of advertising for that month. Rest assured that we add more Out & About whenever our advertising supports it. For those who like seeing themselves and
on the Fifty percent of those who took the survey
said they read Te Equiery in print. A further 40.4% stated they read the magazine both in print and online. Only 9.6% said they read Te Equiery online only. For those who read the print version of the magazine, 44 people said they receive their copies by direct mail to their homes. MHC members receive Te Equiery mailed to them as a free member benefit. Another 42 people said they pick up their copies at feed stores, with Southern States being the most popular feed store mentioned. Eighteen people said they get their copies from tack stores, the most popular of which is Stablemates in Frederick County. For those who read the magazine online, 25 people said they read online once a month, 11 said they read online once a week, and three said they read online daily. Twenty-five people clicked “other” for the
question about when they read online. Some of the write-in comments were: • “When I didn’t get a copy of the print ver- sion yet.” • “If I’m looking for something specific or click- ing through to an article posted on social media.” • “When I get [an] email or see [a] Facebook post.” We did get one request for more variety on our social media posts and appreciate this feedback!
their friends in print, here are some suggestions for submitting photos for Out & About! • Be sure to list the names of all riders and horses in each photo as well as where and when the photo was taken and by whom the photo was taken. • Be sure these IDs are listed with the file name for each photo. • High resolution photos are requested. Tink… the bigger the file size the better! • Screen grabs from phone videos do not print well and thus are often not selected for print when submitted. • Any photo taken by a professional photog- rapher will only be printed with written per- mission from that photographer. Reminder – photographers often have different prices for different uses when purchasing their photos. • We select photos based on when they were sent with those submitted before the 10th
of the month
having priority for printing in the next issue. • We also try to select one photo from each per- son submitting photos before printing multiple photos from the same person/event.
MHC Monthly Columns
As many longtime Equiery readers will recall, MHC printed its quarterly newsletters in Te Equiery for many years. Now that it owns the magazine, MHC prints several new columns related to its various committees. Of all these new committee columns, the
Government Relations and Sport Horse com- mittee columns received the most votes, with 36 votes each. Both of these columns are print- ed year round, although you may see a break from time to time based on what is going on, or not going on, within the industry. Some write-in comments related to Govern- ment Relations were “I love the political news when [the] legislature is in session. Where else can you get information about the results of contemplated legislation?” and “I like Te Equi- ery a lot more now that it is run by MHC and has the MHC updates, especially the legislative info.” As a suggestion, one person wrote in that they would like to see the Government Rela- tions column “more reader friendly and less text dense.” Te Sport Horse column is fairly new and highlights the successes of Maryland-bred sport horses from all over the country. It is written by the Sport Horse Committee, which is dedicating to supporting Maryland breeders and branding the Maryland-bred sport horse. If you breed sport horses or own a Maryland- bred, be sure to put their information in MHC’s new Maryland-bred Sport Horse Database so
continued... THE EQUIERY YOUR MARYLAND HORSE COUNCIL PUBLICATION | JANUARY 2024 | 13
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