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Future of Retail — Insights


issue 03


INSIGHTS


Here we focus on innovation and the latest research relating to omnichannel retail.


Rockar shows the way in innovation


Rockar’s new Land Rover store at Westfield Stratford offers an innovative new way for consumers to experience the Jaguar and Land Rover brands.


The new Westfield Stratford store reflects the experience gained by Rockar over the last two years operating the industry’s first permanent car stores at Bluewater and Westfield Stratford. For the first time, however, Rockar’s innovative concept, which reflects changes in consumer buying behaviour and growing trends in the fashion sector, is being implemented by a premium automotive company. The store has been conceived to reflect its setting in one of the


busiest shopping centres in Europe, one that serves a young, brand and technology-focused customer base. Designed by Dalziel and Pow, the store is inspired by its setting amongst some of the best-known fashion brands, with the store window serving as a dynamic point- of-sale akin to a fashion brand with constantly changing displays and content to create engagement with Westfield Stratford’s visitors. Rockar’s focus on creating a


positive customer experience has also been further enhanced, both to complement the Jaguar Land Rover brands and to reflect the high levels of service provided by brands such as John Lewis and Apple at Westfield Stratford. Central to this are the Rockar


‘Angels’, a team of product experts recruited from the high-end retail and hospitality industries to guide


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