New Branding Celebrates Individuality


An exciting new era in Winthrop’s identity began on March 25 at a launch event to unveil the university’s new branding.


Senior leaders prioritized the need for the overhaul as an initiative in the university’s strategic plan, Winthrop: United in Excellence.


In 2025, work began with agency partner 160over90, recognized for its bold, highly creative work in higher education marketing.


The goal? To create a bold, creative and unifying brand platform and strategy that would heighten awareness of Winthrop with key audiences, elevate Winthrop's reputation in the higher education landscape, and set the university apart from its competitors.


Through an in-depth, multi-phase process, including focus groups with key stakeholders, “Bring the You” came to life.


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“The new branding speaks to every prospective student wondering if Winthrop is for them. We are telling them to bring exactly who they are to Winthrop. We are not asking anyone to fit a mold. We are asking students to show up fully, with all of their questions and all their potential. ‘Bring the You’ welcomes students to Winthrop in a way that makes them feel seen, heard and supported,” said Amanda James, vice president for enrollment management and marketing.


In addition to new brand messaging, the project includes new visual identities that include new fonts, colors and styles to give the brand messaging a bold, inspiring feel.


During the launch event, attendees heard from 160over90 about the creative process and saw examples implemented in banners, swag and more.


Enjoy this look at photos from the event and examples of the new brand in action!


3 Clockwise: Launch attendees picked up swag; Admissions staff David Rollings '03, Meredith Hastings '18 and Kyle Conrad '20, '25 posed with the new Big Stuff; student Sabr


Lateefuddin, who was prominently displayed in the branding, took a photo along Scholars Walk; wall art was placed in the Jean Richards Roddey lobby of newly renovated Joynes Hall; graduate student Sean Pennington ’25 stood beside his banner; and students wrote what they bring to Winthrop on posters.

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