networking
Grace Fogarty, from Present With Grace, on how to nail a knock-out pitch
Fogarty says: “Focus on painting a picture of how you can solve the problem someone faces and how their life/business will be better after working with you. Your audience will always be thinking, ‘What’s in it for me?’ They care about the solution, not the process you take to provide it.”
Top tips 1. Be clear on what you’re promoting. Focus on one offer at a time to keep your message simple
is now a global community of more than 400,000 women. Burton says: “As a mum of six building a business around
my family, I often felt out of place in traditional networking rooms. So, I created a space where mums and women from all walks of life could show up as they are and find the support they deserve. Networking changed everything for me, and it can for you too, if you find the right space.”
Connection before cash According to Burton, true networking begins when you feel seen, heard and accepted exactly as you are. “If you have to pretend to fit in, it’s not your room,” she says.
“Focus on relationships, not results, because connection comes before cash. The best collaborations, referrals and opportunities often start as simple, human conversations, so nurture those relationships without expecting instant returns. “Give first, support, share, connect. Great networkers are generous and, whether it’s sharing a useful contact, offering encouragement or spotlighting someone else’s work, showing up for others builds trust and community.” Think about why you’re showing up. Are you seeking visibility, accountability, creative energy or just connection? Find people who share your values. Holliday also advises doing some detective work beforehand: “Look at who else is attending. Are there certain people you want to try to make a point of introducing yourself to? See if there is anyone else going who you already know.” Be ready to swap business cards or take people’s details. And
always follow up, preferably via email or LinkedIn. Networking is a process, not a one-event experience. And avoid a hard sell. “You’re not there to shake hands on a new contract but to meet people and get to know them – to begin the relationship that might lead to work,” says Holliday. “That slow burn might feel frustrating, but it’s about
building your work circle and sharing what you do rather than sealing the deal.”
How to combat nerves Grace Fogarty is a pitch expert and director at Present With Grace. She helps small business owners nail their pitch. She says: “Your networking pitch is a golden opportunity to
show people who you are, the value you offer and what you are like to work with. Your service, offer or business is like a blockbuster film and your pitch is like your trailer. Your pitch needs to spark someone’s interest enough to make them want to take the next step to working with you. Perfecting your pitch is essential if you want to make the most of networking.” To combat nerves, Fogarty advises practising your pitch out loud as much as you can. “Knowing what you’re going to say when it’s your turn to speak will help you feel calmer,” she advises. “Physically preparing yourself is important too, so try taking some deep breaths to calm your nerves. Listen to your favourite uplifting song and put on an outfit you feel incredible in so you feel on top of the world when you leave the house. Your energy will radiate and people will want to speak to you.” Think about what you want people to know about you.
Holliday explains: “Sure, you’re a journalist, but what’s your niche and, crucially, what do you specialise in? Then when you’re asked ‘So, what do you do?’, you have a clear pitch that sounds natural. You can also invite a friend or freelance colleague – although I do find that going with a mate means you chat to them instead of meeting new people.” Finally, don’t give up if your first networking event isn’t right. “Not every group will be your group,” says Burton. “But that doesn’t mean you don’t belong. Keep going and the right space will feel like home, and that can change everything.”
www.linkedin.com/in/jenny-holliday-stallard theJournalist | 15
2. Know who you want to attract. A pitch that tries to appeal to everyone will appeal to no one
3. Keep it short and sweet. Introduce yourself in one sentence by sharing your title, who you help and what you do.
4. Get creative. Don’t be afraid to have fun by using language you would normally use when speaking to a friend. Bonus points if you can make your audience laugh
5. End with a clear call to action. Spell out exactly what you want someone to do if they’d like to work with you and keep it simple. More information:
www.linkedin.com/ in/gracefogarty
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