www.facebook.com/AutomotiveRecycling Columns

President’s Comments | 4 • Mike Swift

Editor’s Note | 6 • Caryn Smith

Final Thoughts | 74 • Michael Wilson

Departments ARA Action | 10

Marketing 101 | 12 • Mike French

Dashboard | 14 • Robert Counts & Chad Counts

Momentum | 16 • Nathan Jamail

Insure This | 18 • Bill Velin ISO 9001 | 20

• Mary McDonald

Lessons Learned | 22 • Ginny Whelan

That’s My Opinion | 24 • Ron Sturgeon

Sales Call | 26 • Todd Cohen

Word on the Wire | 28 • Andy Latham

Certified News | 68

Capitol Connection | 70 Crossword Puzzle | 72 Industry Calendar | 73 Advertiser’s Index | 73

Automotive Recyclers Association

9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org

AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110- 5456 USA, (571) 208-0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing of- fices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non-profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opinion are the responsibility of the authors alone and do not necessarily imply any opin- ion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.

Cover Illustration: iStock.com/Droidworker November-December 2015 | Automotive Recycling 3

SPOTLIGHT ON EXCELLENCE

FOCUS ON LEADERSHIP

Fresh Insight / 50

Jonathan Morrow, ARA’s new Secretary, brings a fresh viewpoint and wisdom beyond his years to the ARA leadership. Interview by Lynn Novelli

Faces of the ARA / 54

The 72nd Annual ARA Convention & Expo in photos, and an appreciation to Convention Sponsors for their generous support.

Baird’s Auto Parts Inc.

Believes in Racing to Win / 63 This auto recycler is proudly certified and highly competitive, but Baird’s holds the relationships to their customers as the premier piece of their business model. By Lynn Novelli

TRAINING FOR PROFITS

ARA 30 University / 30

The Automotive Recycling industry’s premier educational platform shares the latest upgrades and enhancements that set the bar high for excellence. By Caryn Smith

Industry Training for Your Team / 35

WORKFORCE IN ACTION

Women with a Why / 41

Automotive recycling is attracting and retaining more and more women as a career of choice. Compiled by Caryn Smith

INTERNATIONAL VIEW

Ultimate Road Trip / 52

Auto recyclers from across the pond make the most of their U.S. excursion on a pre-ARA Convention Yard Tour. By Andy Latham

Recycling Automotive November-December 2015 | Volume 35 Number 6

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