Rewrite The Myths BABY BOOMERS are baffled by technology. GEN. XERS are surely slackers.


We’ve all heard generational stereotypes; and if you’re a member of any of the three generations above, your blood is probably boiling a bit, internally growling, “that’s not true!”


Generational stereotypes didn’t appear out of thin air: at some point, they were either partially true or some prominent member of the generation did something publically to reinforce it. But we are a dynamic, adaptable species. We pivot, we evolve, and we change to suit our environments as new knowledge comes to light: we meet new people, our culture shifts, and our economy transforms.


Generations are not static.


Tat’s why PGAV Destinations recently partnered with H2R Market Research to explore how America’s ‘Generational Cohorts’ have changed in recent years, and how they’re perceiving – and exploring – destinations across the nation. Surveying 602 respondents ages 13-69, our researchers talked with members of Generation Z, Trailing Millennials, Leading Millennials, Generation X, and Baby Boomers to understand their new travel attitudes, preferences, motivators, and behaviors.


MILLENNIALS only discuss in digital.


Segmenting ourselves into generations is natural and useful: human beings are a pattern- seeking, categorizing species. We prefer order over chaos; squares over blobs; calm seas over storms. As we live longer, our culture turns on a dime, and information travels around the world in nanoseconds. What defines our generations becomes less absolute.


Te following insights are not presented to give you inspiration to pick up your phone, call your front line, and make a change right now (but gathering the crew for a brainstorming session isn’t a bad idea). We’re sharing this with you so that you can be better prepared to react intelligently and nimbly when a change occurs and an opportunity presents itself. We can’t predict the future, but we can monitor and learn from the trends that influence the future, saving us time, money, and stress as we adapt our businesses to change and calmly tell our peers, “I saw that coming.”


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