是的 我们接受微信支付 YES, WE ACCEPT WECHAT PAY


“Chinese tourists are the most powerful single source of change in the tourism industry.


For Chinese travelers, shopping is the area of paramount expenditure, with approximately 30% of the total trip expenditure devoted to shopping.”


Taleb Rifai Secretary General of the World Tourism Organization


Te U.S. Travel Association notes that Chinese visitors spend about $6,000 each on every visit to America, as opposed to the average $4,000 from visitors from other countries – and their top activity is shopping.


“Luxury brand purchases are surging in part because American stores carry a broader range of products than their counterparts in China,” said Julia Zhu, Consulting Director for Frost & Sullivan. Because of China’s taxes, luxury products are about a third cheaper in the United States.


So what are tourism practitioners like you doing to welcome China’s big shoppers?


Los Angeles’s Tourism Office has opened a handful of offices across China, which actively market on Chinese social media platforms and search engines such as Weibo, WeChat, and Baidu. Te city also implemented its China- Ready program, which helps educate operators, provides language and cultural assistance, and gives marketing advice. Universal Studios now offers a park tour in Mandarin, while the Getty provides Chinese audio guides, maps, and markets on Weibo and WeChat as well. Caesar’s Palace in Las Vegas set up WeChat pay, a popular Chinese mobile


payment system similar to Apple Pay. Tiffany & Co., which made almost a quarter of its United States revenue last year from foreign tourists, has added Mandarin-speaking sales staff to its major stores, as has Burberry, where more than half of sales at its flagship stores are to tourists. Montblanc sells Year of the Dragon pens and has staff members who speak Mandarin and Cantonese, while also printing Chinese-language brochures about its products and selling wallets sized for Chinese currency.


Adapting retail experiences to suit international travelers’ shopping preferences, interests, and comforts simply makes smart business sense. For more tips on welcoming guests from abroad, read the Business Development Bank of Canada’s “Six Easy Strategies to Attract More Foreign Visitors to Your Tourism Business.”


FOUR US TRAVELERS equal the spending of


ONE FOREIGN VISITOR


International Traveler


US Visitors


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8