Teenage Mason Bees


The Mason Bee, Osmia avosetta, is a fantastic little insect that builds a vase-shaped nest out of flower petals. You can tell a lot about a Mason Bee and its environment, simply by looking at the color, size, and species of the flowers with which it adorns its home. Te same can be said for today’s teenagers; so what does their leisure time and purchases say about them?


Recent research by Barna details what teens are doing with their time in their few free, after-school hours. Te most common activity is homework, closely followed by 64% watching television or movies, 42% playing video games, 27% on social media or texting friends, and 25% browsing the non-social internet.


Although they’re employed at a lower rate than previous generations, about 39% of American teens are holding down part-time work, and how they spend their money matters.


YouGov recently asked 1,000 American Teenagers


TO RANK 122 BRANDS... on awareness and perceived coolness, and YouTube and Netflix topped the charts. In order, Google, Xbox, Oreos, GoPro, Playstation, Doritos, Nike, and Chrome were the following top brands, with Chick- fil-A as the “coolest” fast-food chain and Coke being more popular than Pepsi. “Taking Stock with Teens”


goes on to reveal that 41% of teens identify an athletic apparel brand as their preferred clothing brand, Nike being the number one. For teenage boys, food is the largest expenditure, followed by clothing and video games. For girls, clothing comes in on top, followed by food and personal care items. Online retailers like Amazon, Nike, and American Eagle continue their growth in online capture of teen shoppers, as specialty brick-and- mortar stores are reducing their footprints.


For attractions, it’s a great time to investigate what these brands are doing – the approach of their marketing and communications, their products, and the lifestyle they promise/enable – and explore which aspects you can authentically integrate into your destination. If you’re looking to capture more teenage wallet-share, explore athletic apparel partnership opportunities in your gift shop, ensure you dedicate a significant portion of your budget to making your online retail space as engaging and well-operating as Amazon, Nike, and American Eagle, and make sure your food is delicious and Instagram-worthy in presentation. Teenagers are deeply committed to sharing their experiences near-instantly on social media, and cultivating their digital brand and relationships; so if they’re spending a good deal of their money on food and beverage at your attraction, it better be earning them significant “social points” online.


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