PAID CONTENT FOR ËRETZ PAID CONTENT FOR ËRETZ


ËRETZ TEL AVIV, ISRAEL


Israel means something different to almost every inhabitant. Despite its complex geopolitical situation, this is a land that offers a magnificent mosaic of cultures and traditions. From the Negev desert to the hills of Judea and Samaria, from the Sea of Galilee to the Mediterranean coastal plain, it offers travellers breathtaking landscapes. When travellers discover Tel Aviv, known as the


White City and famous for its Bauhaus architecture, they can also tuck into its delicious street food and make the most of the fantastic nightlife. There’s also the historic and spiritual city of Jerusalem to explore, dating back over 3,000 years and widely regarded as the cradle of the three main monotheistic religions. Discover the Palestinian cultural city of Bethlehem and its picturesque shepherds fields, as well as Jericho, considered one of the oldest cities in the world. Finally, relax in the salty waters of the Dead Sea and contemplate the landscapes of the Judean desert. Ëretz, which in Hebrew means The Land (of


Israel) is a French- and English-speaking premium boutique local agency (DMC) based near Tel Aviv


the specialises in creating high-end, tailor-made trips to Israel that are 100% customisable. The word ‘original’ in the company motto is not there by coincidence. The double meaning of the word is at the heart of Ëretz’s DNA: “Straight from the origin and out of the ordinary.” The company’s aim is to work with guests to


create a unique and personalised trip, down to every last detail, full of authentic and local experiences based on four main themes: culinary, cultural, nature and wellbeing. Enabling travellers to experience a different


side of Israel through experiential and responsible travel based on the core value of authenticity defines Ëretz’s goal and commitment perfectly. Ëretz’s service providers are carefully selected


and vetted and they’re regularly tested and approved in order to ensure the highest level of service, at fair and competitive rates. All ground logistics are organised to the finest


detail. A flexible English and French-speaking concierge service is available 24/7 to handle all the details needed to facilitate clients’ trips.


DON’T MISS Experience sunrise at UNESCO-listed Masada, a natural fortress located in the Judean desert


Need to know


KEY FEATURES • Playlist of vintage and modern Israeli songs sent to your smartphone


• Itinerary for road trip on arrival • Planting a tree activity


KEY ACTIVITIES • Shabbat dinner with Jewish family in Jerusalem


• Food-tasting in Shuk Hacarmel in Tel Aviv


• Wine tasting in the Judean Hills • Archeology session in Beit Guvrin National Park


• Street-art tour in urban Tel Aviv • Kayak trip in the Dead Sea • Glamping in the Ramon Crater in the Negev desert


• Yoga class in upper Galilee


GET IN TOUCH eretz.travel/en T: +972 3 557 6032 E: info@eretz.travel


7 7 This content is brought to you by our sponsor. It does not necessarily reflect the views of National Geographic, National Geographic Traveller (UK) or their editorial staffs.


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