8 Music Week 28.11.14


FEATURE ON THE RADAR LAST LYNX


n BY CORAL WILLIAMSON T


hey say weddings are a great place to meet people, and nobody knows this


better than Last Lynx, a Swedish indie-pop band who were signed to Universal Sweden’s imprint SoFo Records after meeting their manager at a nuptial ceremony. The five-piece made their


UK debut earlier this year, at Manchester’s Day And Night Café and London’s Ja Ja Ja club night at The Lexington at March. They were such a hit they soon returned to play Liverpool Sound City in May and Hoxton Square Bar and Kitchen in August, and will almost certainly be back in the New Year. “It’s not like we want to stay


away from Sweden,” frontman Robin Eveborn tells Music Week. “We just want to get to other countries. It’s fun being on the road, it makes us more creative. We’re not unpopular in Sweden, we just like travelling.” Eveborn, who shares vocalist


duty with band member Camilla Dahlstedt, also produces the


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ESSENTIAL INFO


RELEASES Out now EP Alaska


EP Ocean Reels EP Rifts


LABEL SoFo Records


MANAGEMENT Christofer Hansson


Perhaps oddly for a band that


puts so much effort into a physical unit, the band are positive about releasing music in the digital age. “You can’t stop it,” says Eveborn. “It’s the way it is now. And I think it’s great, actually.” It certainly doesn’t hinder


band’s EPs, so the creative juices are certainly flowing for him. Lasse Mårtén (Lykke Li, Peter Bjorn and John, Niki And The Dove) has worked on the band’s last two EPs, which allows Eveborn to step back when it comes to mixing. “Since I’m singing and


producing, it’s hard to mix as well because you’ve sat with a song for so many hours,” the artist says. “I find that process really hard,


because I know every little detail and I can never be satisfied with the results. It’s great to have a person like Lasse Mårtén step in and make some decisions.” With three EPs under their belt


– their self-released Alaska, which was put up on their SoundCloud for fans to hear, last year’s Ocean Reels, and 2014’s Rifts – the band are now gearing up for their first full-length album.


SYNC STORY HALFORDS, ZORAIDE


• Brand Halfords • Spot Nothing Beats A Bike • Title Zoraide • Artist Cairobi • Master Rights Week Of Wonders


• Writers Poti • Publisher Copyright Control • Music Supervisor Dirty Soup • Ad Agency Mother • Creatives Paddy Fraser, Hannah Tarpey, James Sellick


• Film Co Somesuch & Co • Director Aiofe McCardle • First Air Date 29/10/14


n BY CHAS DE WHALLEY


“Fresh… modern… timeless… nostalgic…not what you’d expect on Christmas Day” were among the buzz words in the tricky music brief prepared for Dirty Soup supervisor Raife Burchill by Halfords’ ad agency Mother when work started in August on the spare part specialist’s Christmas 2014 TV campaign Does Anything Beat A Bike. But with little more than a


month to go before the scheduled


broadcast date of November 8, it was the film’s Irish director Aoife McArdle (best known for promos by Brian Ferry and James Vincent McMorrow) who finally came up with the eerily off-beat soundtrack by indie band Cairobi that puts the pedal power into this ad. Often compared to Animal


Collective and Flaming Lips, the cleverly-named multi-national five piece are recent signings to Week Of Wonders, the East London label


owned by one-time Simon Fuller acolyte and former Little Boots manager Karen Tillotson. “Aoife and I are old friends and


we often talk creatively about what we are working on,” Tillotson tells adbreakanthems. “She said she was looking for


a particular sound for the Halfords advert. Off the back of her shared references I sent her some new tracks by Cairobi and she thought Zoraide fitted the footage and the


ADBREAKANTHEMS TWELVE MONTH TRENDING SYNC SPOTS (%) OCTOBER 2013 - SEPTEMBER 2014


It might be out sooner rather than later too. Says Eveborn: “We have enough songs. We’re always writing; it’s a continuous process.” Whatever they release next,


you can expect the group to put effort into not just the music, but the packaging as well. Their Ocean Reels EP was put together as a kind of concept piece, with each track accompanied by a picture for the vinyl release.


the band as they try to attract an audience across the North Sea. Embracing technology, the quintet is also active on social media, regularly replying to fans’ questions and, more regularly, effusive praise. Eveborn explains. “It’s good to talk to fans; I think it’s boring when bands never answer anything. You need to get more involved with fans these days. I think it’s nice, it’s good for the music industry.”


By market sector ■ Food 18.71% ■ Motoring 10.66% ■ Fashion 7.17% ■ Telecoms 7.17% ■ Alcohol 5.24% ■ Others 51.05%


feel perfectly.” And to prove that it’s not always


what you know but who you know which can spell success in the sync sector, Mother agreed. “It was the first track we put to picture and everyone immediately thought we had found something special,” says Hannah Tarpey, one of the small team of Mother creatives responsible for the spot. “Even after falling for this Cairobi


Every month www.adbreakanthems.com provides a unique breakdown of data on over 50 current TV ads featuring copyrighted music tracks. To find out more visit http://video.adbreakanthems.com or contact Chas de Whalley at c.dewhalley@adbreakanthems.com


Food by Genre ■ Pop 27.10% ■ Easy Listening & MOR 13.08% ■ Orchestral 9.35% ■ Folk 8.41% ■ R&B/Soul 6.54% ■ Others 35.51%


* All figures are calculated from 572 spots tracked by www.adbreakanthems.com between October 2013 and September 2014


song we continued trying more. But, with only days to go before we aired, nothing surpassed it.” Week Of Wonders releases


Zoraide as a single on December 15. And with digital pre- sales reportedly very healthy, an EP ready to drop in February and Free Trade booking agent Paul Boswell pencilling in dates for the festival season, it looks like Halfords is helping Cairobi saddle up for the summer.


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