“ When I moved out to Silicon Valley I took for granted the principles General Motors stood for and the values that I was raised with – I quickly realized the hard way that this foundation is everything when building a company.”


MORE HEIGHTS TO REACH Looking back on four decades in business, you wouldn’t think Krach could fly any higher – especially now that he has sidestepped into the DocuSign chair- man’s role and, over the past four years, stepped away from serving as chairman of the board for Angie’s List and the Purdue Board of Trustees. But remember: This is a guy who climbed Mount Kilimanjaro and did survival training in the Amazon with his son just for fun. Also a guy who went great white shark cage-div- ing off the coast of South Africa.


He not only knows he can fly higher – he knows he will: Krach recently signed up to go into space with Virgin Galactic. He has made his down payment and is now waiting enthusiastically for the call to go up once the technology is fully developed. He wants to take his eldest son – a rocket scientist with NASA who works on Rasna software. “Yeah,” he says, his eyes alight. “That would be fun.” 


PART 1: THE TRUTH ABOUT DOCUSIGN'S KEITH KRACH


Pay It Forward


Keith Krach had the good fortune to be mentored by John Chambers of Cisco Systems. Chambers initiated the invitation, telling Krach he could ask him anything he wanted – “The things that you can’t ask the board, the executive staff; your buddies may not understand” – and Krach did. “I asked him everything under the sun and he was just a great mentor,” says Krach. They met once a month for four or five years. One day, Krach wondered aloud why Chambers was doing this for him. Chambers said it was because somebody did it for him. And he didn’t want any- thing in return other than for Krach to pay it forward and give back. “Keith,” Chambers told him, “that is the magic of Silicon Valley.” Krach has been paying it forward ever since. It’s another “pattern of success.”


PART 2: THE FAILURES AND SUCCESSES OF KEITH KRACH


PART 3: A LOOK INTO KEITH KRACH’S PERSONAL LIFE


PART 4: WHAT’S NEXT FOR DOCUSIGN CHAIRMAN, KEITH KRACH


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