the hotlist TOURING & ADVENTURE Best for Asia 1 2 3
1. Wendy Wu Tours
ौH UDQJH RI LWLQHUDULHV DQG LQ GHSWK knowledge stood out for agents, keeping Wendy Wu Tours in the WRS VSRW ौH RSHUDWRU EHJDQ ZLWK guided tours to China in the 1990s, expanding across east, southeast and central Asia. A 14-day ‘ultra-premium’ Legends of the Silk Road itinerary was added this year, taking clients from WKH R़HQ RYHUORRNHG ZHVW RI &KLQD to Xi’an (pictured), via luxury rail experiences and boutique hotels.
2. G Adventures
With an impressive 251 tours and 21 countries making up its Asia portfolio, G Adventures’ presence in this region is nothing if not comprehensive. Tours straddle all age brackets and travel VW\OHV IURP
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and Roamies youth-oriented brands to family adventures, small-group sailing trips and the premium Geluxe Collection. New tours this year include a solo departure in Cambodia and an active tour of northern Japan in winter.
BEST OF THE REST
4. Newmarket Holidays FDQ WDNH FOLHQWV WR VHH RUDQJXWDQV LQ WKH UDLQIRUHVWV RI %RUQHR RU %XGGKD ਭOOHG WHPSOHV LQ Bangkok, with great-value options making Asia more accessible. 5. Riviera Travel has brought forward the launch of some of its top-selling worldwide itineraries including Japan, India, Sri Lanka, Vietnam and Cambodia due to early demand for its 2027 tours. 6. Inside Travel Group, a B Corp-listed company specialising in tours to Asia (particularly Japan and South Korea), has built its trade support over recent years and is set to launch trips to India this year.
PICTURES: Shutterstock/ShutterStockStudio 44 June 2025
travelweekly.co.uk
3. Intrepid Travel
Intrepid’s expansive Asia range covers some 30 countries – from Azerbaijan and Bhutan to Taiwan and even the rarely visited Timor-Leste – but it’s not just about breadth. Unusual itineraries include the Naadam Festival in Mongolia with accommodation in a ger camp; women’s expeditions in Pakistan, India and Nepal; and nine Real Food Adventures focused on the cuisine in countries such as South Korea, Sri Lanka, Vietnam and India.
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