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SEPTEMBER 2018 | ISSUE 471 Telling tales


Story-telling is a key marketing strategy for a new consortium of historic English cities page 18


Domestic and inbound news from


GROUP


SPECIAL REPORT


The £40m Discover England Fund has brought a ‘step- change’ to tourism Page 11


IN FOCUS


Welsh tourism bosses hope their marketing will boost spending


IN THE SPOTLIGHT


Alexandra Burke returns to star in Bodyguard on tour


Page 16 Page 27 travelgbi.com


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