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DESTINATIONS CARBON LABELS | SUSTAINABLE TRAVEL


Lighter footprints


Operators are increasingly adding carbon ratings to their trips. Clare Vooght finds out what they mean – and how agents can sell the benefits


w travelweekly.co.uk


hether it’s calculating how much carbon a wish-list Japan tour generates or measuring the impact


of a wellness weekend in Wales, a growing number of operators have been busy crunching the numbers to work out carbon labels for trips they sell. The latest operators to release labels for their trips include Intrepid Travel, flight-free operator Byway


and Responsible Travel – joining Explore, Wilderness Scotland and Pura Aventura in publishing how much carbon packages generate per person in kilograms.


LOWERING FOOTPRINTS The idea behind carbon labels is to help travellers understand the impact of the trips they’re booking, and many operators describe them as being like ²


30 NOVEMBER 2023 55


PICTURE: Adventure Tours UK


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