EasyJet holidays adds agent tool for creating social media assets


EasyJet holidays has launched a social media tool which enables agents on its trade portal to search for package holidays and create social media assets to share with clients. Agents can use images and


pre-written text to personalise infographics that suit their social media channels. The easyJet holidays logo,


price and number of nights can also be added. Natasha Marson, head of


trade distribution, said: “We’re thrilled with the feedback from our travel agent partners, who have welcomed the new social media tool with its ability to showcase our brilliant package holidays via agents’ social channels. “This year we’re continuing


to make improvements to the trade portal to give our agent partners an even better booking experience.” The operator is still offering


discounts worth up to £250 off all beach destinations using code HOLIDAY and up to £150 off city breaks using code CITYSALE, for holidays departing up to October 31. easyjet.com/en/holidays/ trade-portal


Classic Package Holidays splits product into eight categories


H Samantha Mayling


Classic Collection Holidays’ trade-only brand, Classic Package Holidays, has segmented its products into eight categories to target different customer groups. It follows a similar move by consumer brand


Classic Collection, which unveiled new lifestyle brochures in December. The eight new segments are: Adults Only, Families,


Waterparks, City Breaks, Swim Up Rooms, Deluxe Escapes, Boujee Breaks and Value Vacay. Si Morris-Green, agency sales and marketing director,


said: “Product segmentation and strategic branding will help us to signpost to our trade partners the breadth and range of product available within Classic Package Holidays and allow our agent partners to easily target different client segments. We’ll provide dedicated marketing offers to our trade partners within these


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themes, while not ruling out future standalone brochures.” Value Vacay highlights two and three-star properties;


Deluxe Escapes feature five-star properties; and Boujee Breaks appeal to customers seeking “something more authentic and with plenty of social media appeal”. Meanwhile, Classic Collection will host agents at


‘Live Lounge’ roadshows from March to October. They include live entertainment, prize draws for


luxury hotel stays, dinner with drinks, supplier and hotelier showcases, and news updates from Classic’s senior management and sales teams. The roadshows start in Cambridge on March 6


and London on March 7, followed by events in April and May in Manchester, Birmingham, Belfast and Edinburgh, and in October in Bristol and Southampton. Classic Collection is also running an incentive during


February with a prize of a holiday for two to Sri Lanka. classic-package.co.uk classic-collection.co.uk i Competitions, page 30


Uluru


AAT Kings unveils two short-break tours in Australia’s Northern Territory Its short breaks, ranging


Escorted tour operator AAT Kings has created two new short-break tours to cater to “rising demand for immersive, time-efficient travel experiences” in Australia’s Northern Territory. The Australia and New Zealand


specialist has also created a toolkit to help agents, including cheat sheets, posters, and social media and e-marketing assets.


20 22 FEBRUARY 2024


from two to five days, focus on key sights and local culture immersion, led by driver guides. AAT Kings is also offering 5%


off 2024 departures, for bookings made by February 29. The new three-day Kings


Canyon and Uluru tour costs from £774 twin-share, or £815 after the launch promotion ends.


The first departure is May 15. The four-day Kings Canyon,


Uluru and Kata Tjuta tour is priced from £1,135 twin-share, or £1,195 after the end of February. Its first departure is May 7. Chief executive Ben Hall


said: “These new itineraries showcase the best of what this region has to offer.” aatkings.com


travelweekly.co.uk


Three of Classic Packages’ eight new segmented ranges


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PICTURE: James Horan Photography


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