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Davidson sets up sales and marketing business


Lucy Huxley


Former Jet2holidays trade sales manager Craig Davidson has launched a venture offering flexible field sales and marketing to travel firms looking to boost trade awareness. Managing director Davidson said


FlexiReps would target businesses that had made redundancies among trade-facing teams as a result of the pandemic. ITE travel agent Kelly Freeth will


be the company’s office manager, while her husband Andy Freeth, former chief executive of If Only and managing director of dnata UK, will support as a non-executive director. Davidson left Jet2holidays in July


after four years. He said the idea for the venture had been sparked by seeing the impact of the coronavirus crisis on travel firms. “The travel industry has been


hard-hit by Covid-19 and we wanted to offer brands a flexible field sales solution for product launches, incentive awareness and much more,” he said. “Many brands impacted in recent months will have let their field sales teams go, and over the coming weeks and months, they may need a short burst of agent activity to create


Craig Davidson


Many brands may need a short burst of agent activity to launch a brochure or get the trade behind a campaign


a buzz, launch a brochure or get the trade behind a campaign or incentive. “Paying teams all year is tough


to justify while the market slowly recovers but brands will still need a presence and awareness.” Davidson said FlexiReps would


Silver Travel Advisor reveals


shortlists for its Silver-i Awards The shortlists have been unveiled for the product development, sustainability and press advertising categories in the Silver Travel Awards. The winners of the trio of Silver-i Awards for Innovation, called Breakthrough, Footprint and Paper, will be announced at Silver Travel Advisor’s third annual ceremony, to be held virtually on September 15. Managing director Debbie Marshall reported a record number of entries for this year’s awards.


8 6 AUGUST 2020 Kelly Freeth


welcome approaches from field sales representatives who had been made redundant. He said FlexiReps could work


with tourist boards, hotel groups, cruise companies, tour operators and airlines “to generate noise”, and said it would have three key purposes: “We want to help brands raise awareness with cost-effective solutions; keep industry colleagues busy; and support industry-recognised charities.” In the first 24 months, FlexiReps


has pledged to give 10% of all profits to Abta LifeLine. It will select a new trade charity to support each year.


Intrepid sets date for second National Travel Agent Day


Intrepid Travel is to make National Travel Agent Day UK & Ireland an annual fixture after an “overwhelming” response to this year’s inaugural event. The July 24 day saw cruise lines, tourist boards, operators and industry bodies including Abta, Clia and Atas show their appreciation for agents and give prizes away. Next year’s event will be on July 23, 2021.


Abta unveils guide for members and leaflet for clients


Abta has produced an online guide of countries exempt from the Foreign Office’s advice against non-essential travel, and a customer information leaflet to help its members navigate ongoing changes. The two new resources aim


to help members understand the latest advice and guide customers through what to expect on holiday. The FCO Exempt Countries


Guide lists mandatory Covid-19 entry requirements, health checks and quarantine rules for countries. Designed as an ‘easy-to-digest


snapshot of the current travel landscape’, it lists exempt countries in alphabetical order, uses six icons to illustrate the entry restrictions, and sets out whether travellers from England, Scotland, Wales and Northern Ireland are exempt from quarantine on return to the UK. It will be continually updated, but Abta also advises members to refer to FCO advice. The guide is complemented


by a customer information leaflet calledGet ready for travel: Customer tips and information for going on holiday or travelling abroad, which provides tips and considerations for those preparing to travel for leisure or business, from the research stage through to return to the UK. Members are encouraged to share the printable leaflet with customers.


Domestic breaks stalwart Burke


retires after 48-year travel career Harold Burke, sales director for the UK Holiday Group, has retired after nearly 50 years in the industry. Burke was sales director at the parent of Grand UK Holidays, Sunrise Direct, Just for Groups and Grand UK Hotels from 1999 until his retirement. He also worked for Pontins for a decade after starting his career with The Co-operative Travel in 1972.


travelweekly.co.uk


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