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APPOINTMENTS & NEWS PAGE HEADING


Remain vigilant when assessing products that resemble ScreedBoard®


Cellecta is urging architects, developers, and contractors to remain vigilant when assessing products


that C resemble name or description.


ellecta Ltd, the UK manufacturer of the trademark-registered ScreedBoard®


, is


urging construction professionals to exercise caution as imitation products and misleading terminology continue to appear across the market. ScreedBoard®


28 is one of the UK industry’s


leading high-density dry gypsum acoustic fl oor panel. Renowned for its outstanding performance, design,


unique interlocking edge and third-party certifi cations,


the panel helps a separating fl oor exceed Part E Building Regulations for acoustic performance typically by over 5dB. For over 18 years, it has been widely specifi ed across residential and commercial developments for its proven compliance and consistent results. “We are increasingly seeing companies use similar names, such as ‘screed board’ or ‘screed boarding’, in ways that can mislead specifi ers and compromise the integrity of compliant builds,” said Ben Banks, Technical Director at Cellecta. He added: “We are committed to protecting our brand and supporting specifi ers


ScreedBoard® in


in name or description


in making informed, confi dent decisions that are backed by independent and comprehensive levels of testing. Where necessary, we will pursue legal remedies to address any misuse of our trademarks. We’ve seen developers forced to rip up and replace fl oors after post-completion testing exposed substandard acoustic performance from inferior alternatives. Any initial cost savings are quickly erased when remediation is required.”


Cellecta is also warning that some competitors are misrepresenting their


products as Robust Detail (RD) compliant, despite lacking proper certifi cation. Whilst these companies reference general fl oor types such as E-FC-1, E-FC-2, or E-FS- 1. All of which require a 17dB impact improvement from an acoustic treatment, to show compliance with RD. It is important that this can be backed up by independent test data. It should also be made clear that these references do not equate to system- level approval, especially when proprietary components such as underfl oor heating layers are introduced or the acoustic board is used in applications such as timber frame or steel joisted fl oors.


Proprietary Robust Details


must utilise the components shown in the RD, and these must not be substituted. Literature should be clear on what application and exactly which Robust Detail their products are suitable for, remember unless the entire system is tested in accordance with the handbook, it is not suitable.


brand integrity,


As part of its ongoing commitment to Cellecta


policy of monitoring and defending its intellectual property.


enforces a strict Legal action will


be taken against any organisation using misleading or derivative variations of its trademarks that risk causing confusion or diluting the ScreedBoard®


More than just a product, ScreedBoard®


brand’s reputation. is


a legally protected brand and a proprietary Robust Detail solution. Backed by UKAS- accredited test data and supported with a minimum 10-year warranty, it delivers certifi ed acoustic performance with complete peace of mind both with and without underfl oor heating. Cellecta encourages all specifi ers to seek


clarifi cation where any doubt exists regarding a product’s authenticity,


certifi cation, and our customers,” or


compliance. Asking the right questions up front can prevent costly issues later. “We stand behind our product, our trademark,


added


Stephen Cain, Communications Manager at Cellecta. “We’ll continue working to ensure the industry has access to clearly certifi ed, high-performance acoustic fl ooring solutions—without compromise.” ScreedBoard®


of Cellecta Ltd (UK


UK00002454165). 01634 296 677 www.cellecta.co.uk


is a registered trademark Trademark No.


WWW.BUILDINGCONSTRUCTIONDESIGN.CO.UK


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