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EXTERIORS


AG strengthens brick off ering with clay-like range


A


G, a Tyrone headquartered, manufacturer of low carbon paving and building products, has launched Heathfi eld, a


new clay-like concrete brick range. Developed by the team behind


AG’s market-leading Woodward range, Heathfi eld combines the authentic look of traditional clay bricks with the performance, cost-eff ectiveness, and availability of precision-engineered concrete. Each brick is moulded directly from clay


samples, with varied embossing applied across each slice off ering 27 unique patterns to replicate the natural, irregular surface of clay. This creates a non-repetitive, organic fi nish


across elevations, delivering a timeless aesthetic while avoiding the common challenges of traditional clay. Produced in the third generation company’s


state-of-the-art facilities using Enduur 1 advanced concrete technology, Heathfi eld off ers enhanced strength, durability, UV resistance, and hydrophobic performance. Two teardrop-shaped perforations also


enhance density and structural strength compared with traditional three-holed bricks. With water absorption around 6% much lower than clay’s 15-20%, and no soluble salts in the mix, Heathfi eld signifi cantly reduces the risk of


effl orescence on site. Cured with renewable energy, the range is


more consistent in size than traditional clay, creating uniform bedding joints, sharper fi nishes, and quicker, more reliable installation while avoiding the uneven joints caused by warped, energy-intensive kiln-fi red bricks. Sustainably produced using aggregates from


AG’s own quarry, including limestone to enrich colour, the range delivers consistent tones throughout each brick. Currently off ered in six traditional colourways, with more planned, the collection provides architects and developers with fl exible design options across housing, education and commercial projects. Building on the success of AG’s Woodward


bricks, named Responsible Product of the Year 2025 by Business in the Community, Heathfi eld delivers the same innovative, high-performance qualities as an alternative to traditional clay bricks. Backed by a 60-year guarantee, Heathfi eld


benefi ts from local production and reliable supply, with typical lead times of just 24 to 72 hours. The newly launched range is also part


of AG’s broader portfolio of building products, including paving and walling solutions, providing specifi ers and developers


with a complete, one-stop solution for external materials. Commenting on the launch, AG CEO Stephen


Acheson said: “The success of our Woodward range has helped shift market perceptions of concrete bricks. Through continued investment in research and development, we have built on that momentum to create a product that delivers the timeless aesthetic developers are seeking while addressing many of the challenges associated with clay bricks.” “Every element of Heathfi eld has been


carefully considered to ensure a manufactured product can genuinely replicate the appearance of clay. We have worked closely with specifi ers, bricklayers, and procurement professionals to understand the challenges faced on site and designed Heathfi eld to help overcome them. There is a growing appetite in the market to look beyond traditional materials in favour of solutions that deliver benefi ts across every aspect, from cost and availability to performance and sustainability, and we are proud to be at the forefront of this shift.” Samples of the Heathfi eld range are


now available.


028 8952 1275 ag.uk.com


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