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NEWS SPORTS & LEISURE Populous ‘reimagines’ Everton’s home
Everton Football Club’s Hill Dickinson Stadium, located on the banks of the River Mersey in north Liverpool, became the Premier League club’s new home for the 2025/26 Premier League season. The 52,769-seater stadium – a “new city centre destination both on matchdays and non-matchdays” will deliver top fl ight football and host major events and concerts for the benefi t of the city region. Everton’s marketing team have worked closely with global sports and entertainment design specialist Populous to develop a distinctive visual narrative throughout, “helping to ensure the brick and steel of the stadium feels like a home for all Evertonians,” said the project team. To achieve this, the club engaged Populous’ EMEA Brand Activation team to undertake an intensive heritage study of the Club itself and the local area, as well as player stories and feedback following surveys with Everton fans, to create a “unifi ed visual language and identity.” This design strategy reinforces a conceptual narrative of ‘The New Authentic,’ with bespoke branding prominent throughout exterior, interior and movement spaces across the stadium, including player, GA fan and premium areas.
ARTIFICIAL INTELLIGENCE
RIBA forecasts extent of future AI use in architecture
The Royal Institute of British Architects (RIBA) has published a new piece of research which predicts the effect that artifi cial intelligence (AI) will have on architects and their profession in a decade from now.
It comes as a survey for its Future Business of Architecture programme showed that 88% of architects believe that AI use will become “increasingly important for their organisation’s business” by 2035, closely followed by
business development, sustainability consultancy and client asset management. Conversely, the quantitative data indicates that architects foresee traditional business tools, such as marketing and project management will be less important than AI to achieving business success during the coming decade. Architects anticipate that AI will have
a signifi cant impact on both design and construction, with 50% of architects surveyed predicting that technology will
Photos © Everton FC
Refl ecting elements of Everton’s history, the dock heritage of the city and the stadium’s unique riverside location, each stand has been given a “unique personality through applied brand imagery, materiality, and experiential cues. The result sees fan stories, chants and journeys woven in with the club’s DNA across the stadium.” A further element is the branding and creation of a visual narrative throughout the player areas, with their journey from arrival to pitch designed as an emotional arc, going from “calm focus to energised empowerment.” The Populous Brand Activation team also helped the Club create an identity and a clear narrative for ‘The Arch’,
a private, invitation only space within Everton’s portfolio of ‘Bars, Restaurants and Experiences’.
Making the space more relatable for the wide variety of guests that would pass through the lounge across the season allowed the Populous Brand Activation Team and the Club’s Marketing team to explore a clear visual identity in a different way that respected the Club’s heritage and former home. The result, The Arch, was inspired by the iconic criss-cross steel hallmark that features across Bullens Road, Gwladys Street and the former Main Stands at Goodison Park, all by celebrated stadium engineer and designer, Archibald Leitch.
have a ‘transformational effect’ on how the profession works at concept design stage and 51% on manufacturing and construction. Only 10% of architects thought that the briefi ng, concept design and spatial coordination stages of projects would not be affected by AI, digitalisation and automation. The research paper, ‘Artifi cial Intelligence: The unreliable outlier driving the future of architecture,’ maps out “three likely future scenarios for architecture in the wake of advances in AI – good, bad, and largely unchanged.” and explores how other innovations are transforming architects’ work by causing technological disruption.”
It is the third evidence-led white paper to emerge from the Future Business of Architecture.
WWW.ARCHITECTSDATAFILE.CO.UK
ADF OCTOBER 2025
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