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COMMENT
MiQ offices, New York © Jon Nissenbaum
From intricate mesh patterns to sleek metallic fabrics, decorative metal can be manipulated to achieve various aesthetic and practical outcomes
Instagrammability As well as commercial offices, we are seeing an increasing demand for this trend in the hospitality sector. The EL&N Cafe, renowned for its vibrant and photogenic interiors, tasked the Quadrant design team with creating a unique concept for each location. The goal was to ensure that customers experienced something different at every EL&N cafe worldwide, fostering a fun atmosphere that encourages social media sharing. For the new development in Jeddah, fondly named Atelier La
Vie, the inspiration was drawn from the French Riviera, positioned within a warm, captivating environment in the city. The French Riviera served as the primary muse for Atelier La Vie. Inspired by coastal colours, geometric shapes, iconic bespoke patterns, and bold architectural arches, they crafted a two-story oasis where every seat is the best seat in the house. This approach ensured that each visitor had a unique and visually striking backdrop for their photos, aligning perfectly with EL&N’s vision of creating ‘Instagrammable moments.’
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A mixed palette of bright and bold materials was used to bring the French Riviera theme to life. It incorporated a variety of textures and tones by mixing fabrics, solid surfaces, florals, metal chains, and bespoke terrazzo finishes throughout the space. Working between the UK and Saudi Arabia, the project was remotely managed using video conferencing, but this didn’t hamper the project; it was possible to maintain excellent communication. The Atelier La Vie in Jeddah stands as a testament to the ability to blend high-spec design with local inspiration, crafting a space that feels authentically European while meeting the needs of the modern, social media-savvy customer. The use of vibrant colours, bespoke materials, and innovative design elements has transformed this location into a true Instagramable hotspot, setting a new standard for flexible and visually stunning space.
Architectural drapery solutions represent a significant advancement in workspace design, offering a harmonious blend of aesthetic allure and practical functionality. The use of decorative metal in these applications underscores the material’s versatility and capacity to meet diverse design needs. As architects and designers continue to explore and innovate with architectural drapery, we can expect to see even more dynamic and inspiring work environments emerge, each uniquely tailored to the needs and desires of its occupants.
Kelly Goldsmith is head of marketing at Amron Architectural ADF OCTOBER 2024
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