Interiors
Dulux Trade Diamond Matt: The preferred choice
D
ulux Trade has upgraded its Diamond Matt paint to meet the demand for a more sustainable solution. T is
advanced product now off ers both durability and sustainability, making it a superior option for professionals in the housing sector. Here, Pete Howard, sustainability & CSR lead at AkzoNobel, delves into the key attributes that makes the revamped Dulux Trade Diamond Matt an indispensable asset for residential spaces.
SUSTAINED DURABILITY FOR HIGH- TRAFFIC AREAS Within homes, surfaces experience regular wear and tear, demanding frequent cleaning and maintenance. T e upgraded Dulux Trade Diamond Matt has retained its robustness, making it an ideal choice for these environments. Compliant with BS EN ISO 11998 Class 1 and BS 7719 Class C, it can endure an impressive 10,000 scrubs – equivalent to fi ve hours of uninterrupted scrubbing. T is resilience ensures that stains can be eff ortlessly removed without compromising the paint’s fi lm or fl awless fi nish. Enhanced durability also means Dulux Trade
Diamond Matt can help to extend maintenance cycles and drive down the environmental impact of a building over its life. T is also means minimal disruption for residents.
HMM08_Dulux_FPAdv.indd 1
T e new Dulux Trade Diamond Matt off ers
improved opacity and the innovative binder technology ensures that this water-based paint delivers quick drying times, helping professionals work quickly and effi ciently.
A SUSTAINABLE CHOICE Sustainability is an imperative thread woven into the very fabric of design, construction and operation - fostering eco-conscious practices that minimise environmental impact. Dulux Trade Diamond Matt aligns with this ethos as it is now 99.9% volatile organic compound (VOC)
free. T is signifi cantly reduces its impact on indoor air quality and the overall carbon footprint of a project compared to the previous formulation. T e paint also adheres to BREEAM and LEED environmental standards.
TESTED AND APPROVED On top of rigours lab testing, we ensure that paints undergo a thorough review process with professional decorators to ensure that they live up to expectations and genuinely deliver on the benefi ts promised. Following laboratory testing under controlled conditions, we then have three further stages to test the products: 1. Assessments by a member of the internal Dulux panel of professional decorators – which is a blind test
2. Assessments by a panel of external professional decorators – which is also a blind test
3. Field trials that put the product to the test under external conditions
T anks to this process, the new Dulux Trade
Diamond Matt has received the ‘Tested & Approved by Professional Decorators’ seal of approval.
www.duluxtrade.co.uk/testedandapproved www.duluxtrade.co.uk/diamondmatt
www.housingmmonline.co.uk | HMMAugust/September 2023 | 43 16/08/2023 10:43
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