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RETHINKING  


RETHINK HOW YOU MEASURE DIVERSITY The common way to approach diversity is to think that it is a simple matter of improving the numbers of minorities in publishing, whether in terms of the workforce or authors published. While we strongly recommend that all publishing houses “audit” the ethnic/racial make-up of the authors that they publish, it is important that publishers stop thinking about diversity as purely a numbers game. Instead, diversity entails recognising structural inequalities and that people of colour are not afforded the same opportunities or freedoms as their white peers.


RETHINK YOUR AUDIENCE Do not cater only for “Susan”. Rethink the idea of there being a “core” audience, and understand that modern Britain consists of multiple audiences. Catering for these new audiences necessitates more imaginative promotional campaigns, new types of partnerships, and booksellers doing much more to attract new audiences. But in rethinking their readership, publishers need to be careful not to think of BAME audiences as homogenous. While particular communities have their own particular needs, their interests overlap with other communities.


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