12:35 Selling books: The value of a good promotional campaign

Liz Cross Head of children’s publishing, OUP Johan Palmberg Rights manager, The Astrid Lindgren Company

Kirsten Cozens Press officer, Walker Books

12:35 Children’s books outside the capital: Challenges and opportunities

Marc Lambert C.e.o., Scottish Book Trust Penny Thomas Co-founder & publisher, Firefly Megan Farr Marketing & publicity manager, Firefly

13.00 Lunch break

Session Three Room at the Front: How to bring in new audiences

14:00–14:25 Panel

Sustaining the careers of new authors and illustrators

Chair Jasmine Richards Founder, Storymix Loraine Evans Children’s & young people’s programmer, Cheltenham Literary Festival Candy Gourlay Author Hannah Whitty Associate director & agent, Plum Pudding Agency

14:00–14:25 Panel

14:30–15:00 Innovative librarianship in a time of economic cuts

Lucas Maxwell Librarian, Glenthorne High School Jo Clarke Librarian, Whitchurch C of E Primary School

14:45–15:00 Engaging children with the arts: Lessons from the cultural sector

Sharna Jackson Author & artistic director, Site Gallery

Room switch

15:05–15:30 How to maximise children’s IP in China

Alicia Liu Managing director, Singing Grass Ni Hongri International sales deputy manager, Beijing International Book Fair

15:05–15:30 Training the next generation of publishers: What the industry needs to know

Audiobooks and children’s publishing: How to build a viable

business model

Chair Philip Jones Editor, The Bookseller Ellis Moore Rights & content manager, Bolinda Ben Drury C.e.o. & co-founder, Yoto Samantha Halstead Editorial director, PRH Audio

Room switch Coffee break & networking 11

Debbie Jane Williams Head of publishing, UCLan Hazel Holmes Publisher, UCLan Publishing Brionee Fenlon Marketing executive, Little, Brown

14:30–14:45 CBeebies bedtime stories: Taking picture books from the shelf to the screen Kayleigh Keam Director, CBeebies Bedtime Stories

Session Four

A million dreams: Publishing for all

16:00 The magic of visual literacy: How wordless picture books empower children with special educational needs

Annette McCartney SEN relationship manager, Pop-Up Projects

16:10 Panel

How publishing is responding to the mental health crisis

in young people

Chair Suzy Reading Chartered psychologist Amy Lankester-Owen Senior commissioning editor, Jessica Kingsley Publishers Debbie Foy Publishing director, Wren & Rook Beth Cox Co-founder, Inclusive Minds Holly Harris Editorial & media development director, PRH Children’s


Key Note

Reading is magic and magic should be for everyone

Cressida Cowell Author & Children’s Laureate

17:00 Drinks reception

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