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12:35 Selling books: The value of a good promotional campaign


Liz Cross Head of children’s publishing, OUP Johan Palmberg Rights manager, The Astrid Lindgren Company


Kirsten Cozens Press officer, Walker Books


12:35 Children’s books outside the capital: Challenges and opportunities


Marc Lambert C.e.o., Scottish Book Trust Penny Thomas Co-founder & publisher, Firefly Megan Farr Marketing & publicity manager, Firefly


13.00 Lunch break


Session Three Room at the Front: How to bring in new audiences


14:00–14:25 Panel


Sustaining the careers of new authors and illustrators


Chair Jasmine Richards Founder, Storymix Loraine Evans Children’s & young people’s programmer, Cheltenham Literary Festival Candy Gourlay Author Hannah Whitty Associate director & agent, Plum Pudding Agency


14:00–14:25 Panel


14:30–15:00 Innovative librarianship in a time of economic cuts


Lucas Maxwell Librarian, Glenthorne High School Jo Clarke Librarian, Whitchurch C of E Primary School


14:45–15:00 Engaging children with the arts: Lessons from the cultural sector


Sharna Jackson Author & artistic director, Site Gallery


Room switch


15:05–15:30 How to maximise children’s IP in China


Alicia Liu Managing director, Singing Grass Ni Hongri International sales deputy manager, Beijing International Book Fair


15:05–15:30 Training the next generation of publishers: What the industry needs to know


Audiobooks and children’s publishing: How to build a viable


business model


Chair Philip Jones Editor, The Bookseller Ellis Moore Rights & content manager, Bolinda Ben Drury C.e.o. & co-founder, Yoto Samantha Halstead Editorial director, PRH Audio


Room switch TheBookseller.com Coffee break & networking 11


Debbie Jane Williams Head of publishing, UCLan Hazel Holmes Publisher, UCLan Publishing Brionee Fenlon Marketing executive, Little, Brown


14:30–14:45 CBeebies bedtime stories: Taking picture books from the shelf to the screen Kayleigh Keam Director, CBeebies Bedtime Stories


Session Four


A million dreams: Publishing for all


16:00 The magic of visual literacy: How wordless picture books empower children with special educational needs


Annette McCartney SEN relationship manager, Pop-Up Projects


16:10 Panel


How publishing is responding to the mental health crisis


in young people


Chair Suzy Reading Chartered psychologist Amy Lankester-Owen Senior commissioning editor, Jessica Kingsley Publishers Debbie Foy Publishing director, Wren & Rook Beth Cox Co-founder, Inclusive Minds Holly Harris Editorial & media development director, PRH Children’s


16:40


Key Note


Reading is magic and magic should be for everyone


Cressida Cowell Author & Children’s Laureate


17:00 Drinks reception


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