IN BRIEF Reporting Tom Tivnan
01 Can you tell us a little about Dosdoce: why you set it up,
and what services you provide?
Dosdoce.com was launched in March 2004, for the purpose of analysing the use of new technologies in the cultural sector (museums, libraries, bookshops and publishing houses etc) and publishes annual studies related to digital trends in the creative industries. Throughout the years, we have compiled more than 100 studies and reports on the impact of new technologies in different areas of the cultural sector—business models, audiences and marketing etc. We also provide strategic manage-
ment consultancy services, as well as digital skills training sessions to a wide range of cultural sector profes- sionals, be it publishers, retailers, museums, librarians or others.
02 And just in broad terms, what changes have you seen
with digital and new technologies in the Spanish- language markets in the 15 or so years since setting up Dosdoce? In less than a decade, we have travelled “fast-forward” in the digital race. In Spain and Latin America, we first tend to neglect every new digital trend, but later on we embrace it as if it was ours from day one. In just five years we have seen how
nearly 10 million households in Spain, representing an audience of an esti- mated 23 million people, have stopped illegally downloading movies and television series to become paying users of platforms such as Netflix, HBO, Filmin or Movistar. In just three years we have also
seen how more than 150,000 people have become paying customers of e-book and audiobook streaming plat- forms such as Storytel, Nubico, Kobo and Scribd etc, burying the urban legend that in Spain we were never going to have a demand for streaming services. In fact, they are generating a new market of more than €15m per year, as indicated by
Dosdoce.com’s latest reports. In just a few months we have also
seen the strong common commitment of the main print media outlets such as El Pais, El Mundo and El Correo to create unlimited subscription plat- forms for their content, attracting an audience of close to 400,000 paying users in Spain.
03 Now to audio in particular: can you give an overview of
the Spanish markets—and some 20 14th October 2020
Q&A Javier Celaya
Javier Celaya Founder & c.e.o.,
Dosdoce.com
With more than 100 reports on trends on the impact of new technology under its belt, Dosdoce’s recent research looks at the boon in audio content in Spanish-speaking markets
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