SECTOR ANALYSIS
Children’s Indie Retailers’ Top 50 Macfarlane and Morris conjure up some magic to put The Lost Spells at the top
Title 1 The Lost Spells
2 The World’s Worst Parents 3 Death Sets Sail 4 Serpentine
5 The Smeds and the Smoos 6 While We Can’t Hug 7 Slime
8 Oi Puppies!
9 The Wizards of Once: Never and... 10 The Explorer
PHILIP PULLMAN’S TITLES WERE POPULAR WITH INDIES
11 The Secret Commonwealth Author Imprint ISBN (+978) Format
R Macfarlane; J Morris Hamish Hamilton 0241444641 Hardback D Walliams; T Ross
HarperCollins 0008305796
Robin Stevens Puffin 0241419809 P Pullman; T Duxbury Penguin Donaldson/Scheffler Alison Green
HarperCollins 0008342586
12 Dog Man 9: Grime and Punishment Dav Pilkey 13 Murder Most Unladylike
15 The Boy At the Back of the Class
Robert Macfarlane and Jackie Morris’ sequel to The Lost Words has been a hit with independent retailers around the country
Kiera O'Brien @kieraobrien
D
avid Walliams has been a staple for the nation’s locked-down, home-schooled children across 2020, with his April- published title Slime charting top of the Children’s chart nine times across Lockdown 1.0, Code Name Bananas moving into the top spot ahead of Lockdown 2.0, and The World’s Worst Parents bridging the gap in the summer, becoming the overall bestselling title of any genre for the period between lockdowns. However, as we’ve seen before, indie book-buyers don’t quite have the same Walliams tunnel- vision as the rest of the market, with Robert
Macfarlane and Jackie Morris’ The Lost Spells claiming the indie booksellers
06 The Bookseller Buyer’s Guide Children’s
Kes Gray; Jim Field Hodder Children’s 1444937367 Cressida Cowell Hodder Children’s 1444956405 Katherine Rundell Bloomsbury 1408882191 Philip Pullman Penguin/Fickling Scholastic
0241373354 1338535624
14 The Ballad of Songbirds and Snakes Suzanne Collins Scholastic Onjali Q Rauf Orion Children’s
16 Harry Potter... Philosopher’s Stone J K Rowling Bloomsbury 17 Rowley Jefferson’s Awesome... 18 What the Ladybird Heard at the... 19 The 130-Storey Treehouse 20 The Wizards of Once 21 The Hospital Dog
22 The Little Book of Jokes for Kids... - Zymurgy 23 Kay’s Anatomy 24 Draw With Rob
25 The Very Hungry Caterpillar 26 The Good Thieves 27 The Deep End 28 Oi Aardvark!
29 Black and British 30 Animalphabet 31 Nightshade 32 The Gruffalo
33 The Tiger Who Came to Tea 34 Midnight Sun
35 Noughts & Crosses 36 One Hundred Steps 37 Oi Frog!
38 One Of Us Is Lying 39 Funnybones 40 Oi Cat!
41 What We’ll Build
42 The 13-Storey Treehouse 43 Dear Zoo
44 The Go-Away Bird
45 Tiger, Tiger, Burning Bright! 46 La Belle Sauvage
47 Zog and the Flying Doctors 48 Room on the Broom
49 Oi Duck-billed Platypus! 50 The Highland Falcon Thief
Robin Stevens Puffin 0141369761 0702300172 1510105010 1408855652
Jeff Kinney Puffin 0241458815 Donaldson/Scheffler Macmillan A Griffiths; T Denton Macmillan Cressida Cowell Hodder J Donaldson; S Ogilvie Macmillan
Hardback Paperback
0241475249 Hardback 1407196657 Paperback
McLaughlin/Dunbar Faber & Faber 0571365609 Paperback D Walliams; T Ross
Hardback Paperback Hardback Paperback Paperback Hardback Paperback Hardback Paperback Paperback Hardback
1529023145 Hardback 1529045949 Hardback 1444936728
1509868315 Hardback 1903506318
A Kay; H Paker Puffin 0241452912 Rob Biddulph HarperCollins Eric Carle Puffin
0008419110 0241003008
Katherine Rundell Bloomsbury 1408882658 Jeff Kinney Puffin 0241396643 Kes Gray; Jim Field Hodder Children’s 1444955910 David Olusoga Macmillan Donaldson/King-Chai Two Hoots Anthony Horowitz Walker Donaldson/Scheffler Macmillan Judith Kerr HarperCollins Stephenie Meyer Atom Malorie Blackman Penguin T Moore; A Larkum Puffin
1529063394
Kes Gray; Jim Field Hodder Children’s 1444910865 Karen M McManus Penguin A Ahlberg; J Ahlberg Puffin
Kes Gray; Jim Field Hodder Children’s 1444932522 Oliver Jeffers HarperCollins A Griffiths; T Denton Macmillan Rod Campbell Macmillan J Donaldson; C Rayner Macmillan
0241365854 Paperback
Paperback Hardback Paperback Hardback Paperback Hardback Hardback Paperback
1509801640 Paperback 1406389296
Hardback
1509804757 Paperback 0007215997 0349003627 0141378640 0241486764
0141375632 0008382209
Paperback Hardback Paperback Hardback Paperback Paperback
0140565812 Paperback Paperback Hardback
1447279785 Paperback 0230747722
Hardback 1509843572 Paperback
F Waters; B Teckentrup Nosy Crow 1788005678 Hardback Philip Pullman Penguin/Fickling Donaldson/Scheffler Alison Green Donaldson/Scheffler Macmillan
Kes Gray; Jim Field Hodder Children’s 1444937336 Leonard/Sedgman Macmillan
1529013061 Paperback
1407173504 Paperback 1509804771 Paperback Paperback Paperback
Date range 15th June to 7th November 2020. Unless otherwise stated, charts use data from Nielsen BookScan Total Consumer Market, representing print book sales through around 6,500 retailers. Any title discounted by more than 74.5% is ineligible for inclusion.
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