BOOK OF THE YEAR NON-FICTION: LIFESTYLE


OVERVIEW                      


FIVE MINUTE MUM Acquired before lockdown was even a consideration, Daisy Upton’s first book was serendipitously published when parents needed it the most. The title shares more than 150 games that take five minutes to set up and five minutes to tidy up. To make the book as easy to use as possible, it was published in trade paperback with bright, clear and concise layouts.


NADIYA BAKES This is the first baking book from 2015 “Great British Bake-Off” winner Nadiya Hussain. In an unprecedented move, Penguin Michael Joseph launched her career but opted to save her baking book for a “bigger moment”. Publication was moved from spring to autumn to savour this, and the team secured coveted slots on “This Morning” and “The Graham Norton Show”.


SKINCARE Beauty and skincare guru Caroline Hirons shares how to get great skin on any budget, at any age. HQ won the title in a six-way auction and approached the book as a “publishing event”, aiming to appeal beyond the author’s online audience. It succeeded: the book has sold 133,327 copies through Nielsen’s TCM to date, with lockdown-era sales excluded.


PUBLISHERS 1 PENGUIN BOOKS 2 MICHAEL JOSEPH 3 HARPERCOLLINS 4 HQ 5 THORSONS 6 DK


THINK LIKE A MONK Jay Shetty drew on his time as a monk in the Vedic tradition to show readers how to clear roadblocks to power. Published by HarperNonFiction, the book strikes a delicate balance between the ancient wisdoms, entertainment and modern self-help. In light of the pandemic, publication was moved from spring to autumn, but the campaign for the title never lost momentum.


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WHAT MUMMY MAKES In her first book, influencer Rebecca Wilson shared how parents can feed their family and wean their baby at the same time, all by just cooking one meal. The author had more than 400,000 Instagram followers pre-publication, and her army of fans came through: W H Smith sold out of its limited edition signed copies in just 48 hours, said the publisher.


NOT A DIET BOOK Online personal trainer James Smith’s first book isn’t about dieting, it’s about empower- ing readers to adopt better habits, achieve their goals and maintain them. HarperCollins engaged Smith’s core fanbase early and used the momentum to build engagement with booksellers and the media. It was the publisher’s most pre-ordered adult non-fiction title of all time.


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