Serving In New Ways
For as long as I have been in the industry, I seem to recall REACH always being on the leading edge of aeromedical services delivery. as operate helicopters in the IFR environment. Pioneering the use ways to access patients when no one else could. Still, they are not progressive just from an operational standpoint. One of their greatest strengths lies in uncovering and acting upon new business opportunities in the market. These opportunities have allowed them based HAA delivery models:
• Hospital-based is when a helicopter and crew operate from a patients back to that hospital, and (c) be an aerial marketing tool for that hospital.
• Community-based is when a helicopter, crew, and living quarters are strategically placed in a geographic area. Relationships are month necessary to remain viable and stay in the community. Air Evac Lifeteam has perfected this model since the ‘90s.
Always searching for new opportunities to expand services and serve communities, REACH has become adept at creating several Department in Southern California, and growing now to the City of Oceanside and with the Viejas Band of Kumeyaay Indians east of San Diego.
In Upland, REACH provides the aircraft, pilots, and maintenance support, plus a portion of the air medical crew, while the city’s arrangement allows us to take the trusted service delivery of a with our expertise in aircraft operations,” says Wharton.
REACH’s arrangement with the Viejas tribe is similar, but there are unique components such as allowing the tribe to decide how the aircraft and uniforms look and the levels of service provided. In the case of the Viejas operation, that service is not restricted to just the tribal lands’ catchment area, but it also is provided to the larger region. The Viejas leadership understand that bringing this partnership’s assets to their community also helps those who do not live on tribal lands. This is another way they contribute to safety and
Outside of California, REACH is striking similarly structured deals. For example, Methodist Health Systems in San Antonio serves the entire southern Texas region. It uses REACH assets: aircraft, pilots, medical crew members, and maintenance support, but the entire operation is branded “Methodist.” There is a similar REACH hospital partnership in Houston. All the various programs start with asking the customer: What do you need? What are your pain points? Then the model is reversed engineered to solve problems. Wharton says, “At the end of the day, the common thread is that we look for unique opportunities to partner, to synergize, and then go out and ultimately perform our mission. We do what we are good at doing department or a hospital.”
36 July/Aug 2016
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
