Digitain Introduces Centrivo CRM Platform
Digitain’s Centrivo CRM platform allows its operator partners a full multi-channel and automation solution for player lifecycle management and engagement.
In today's fiercely competitive market, Digitain's introduction of the Centrivo CRM platform is part of the marketing tech needed by today's iGaming operators.
Tis innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation.
Tis not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.
Wild & Free. Silverback Gaming launches Wild & Free series with progressive jackpot
Silverback Gaming revs up with trilogy of slots that come hooked up to a multi-level, must-pay progressive jackpot for plenty of big-win action.
Silverback Gaming is taking players on a fast- paced thrill ride with the release of a trilogy of blockbuster slots with each game hooked up to a progressive jackpot.
Te studio’s Wild & Free series is set to take online casino game lobbies by storm by revving up the big-win potential with each spin. Te series consists of Wild & Free Moto, Wild & Free Nitro and Wild & Free Retro.
Each game is set in a different time and location with the studio’s design team doing an incredible job of bringing the theme to life. Players will also meet three different characters in each game, further immersing them in the narrative.
P26 NEWSWIRE / INTERACTIVE / MARKET DATA
Wild & Free Moto is the first game in the series and sees players join the renowned Moto Girls in a modern city where life is lived in the fast lane. Bonus features include Multipliers of up to 12x.
Te next game in the franchise is Wild & Free Nitro. Tis time, players join the Nitro Girls, famous drifters with a love of action and adrenaline. Tis game is built on Silverback’s thrilling Clockways mechanic which offers guaranteed wins.
Edmond Ghulyan, Digitain's Group Chief Strategy Officer / Chief of Centrivo Product, said: "CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases.
“We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.”
Te Centrivo CRM platform facilitates a complete
solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand's existing set-up with Digitain as against pushing data to a third party solution, allowing a seamless data transmission. Te platform does support third party integrations with incumbent channel providers.
Te platform itself is user-friendly and can be configured to the operator's needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis.
“With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during high-profile marketing acquisition events,” added Edmond.
Te final game for players to strap into is Wild & Free Retro, taking them back to a world of disco balls and banging beats. Stacked Symbols and Random Wilds ensure it’s good vibes and big wins only.
Speaking of big wins, all games in the Wild & Free series are hooked up to a multi-level, must-hit progressive jackpot. Te jackpot is fed with four per cent of each wager across all games and the jackpot can be triggered from the base game.
Te Wild & Free series has been certified for launch in core European markets such as Italy and Malta as well as North American markets including Ontario, Michigan, Pennsylvania and New Jersey.
Katya Machuganova, Gaming Product & Partnership Manager at Silverback Gaming, believes the series is one of the studio’s ‘most ambitious projects: “Wild & Free offers players an adrenaline-fuelled experience across three big action slots. Each game has a different theme, design and bonus combo, but with the same progressive jackpot just waiting to be triggered.
“Tis is one of our most ambitious projects to date, but the Wild & Free trilogy absolutely pushes Silverback Gaming into the top tier of developers in both Europe and North America.”
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