News
Primark uses knowledge in circular standard update to enable clarity in design decisions
Fashion retail group Primark has updated its circular product strategy first launched in 2023 to embed and scale circular design in its clothing. It said its Circular Product Standard 2.0 is informed by three years of learning, testing and collabora- tion, and provides a clear approach for Primark and its suppliers to follow. The standard defines what
Primark means by circular by design, including: durability – designed in line with its Durability Framework; materials – made with recycled or more sustainably sourced fibres; recyclability – designed to be recycled at the end of its life. The group said 5% of all its clothing units sold in the 2024/25 financial year were circular by design, including 20% of jersey and 8% of denim.
Circular design is now featured in nine key product categories, which are denim, jersey, knitwear, nightwear, shirts, skirts, blouses, dresses and leisurewear. Nicholas Lambert, Head of
Circularity and Materials at Primark, said that the group has learned a lot since 2023, but: “We know that we haven’t solved every challenge or answered every question – far from it. Instead, we hope this updated approach reflects our commitment to learn and continue to achieve progress (not perfection) in collaboration with our partners, suppliers, and colleagues. We continue to firmly believe that circular fashion should be affordable for all. We hope that this updated Circular Product Standard 2.0 will support that ambition.”
In Circular Product Standard
2.0, Primark said it has focused on solutions that are practical, achievable, and scalable. “The approach has been simplified to help Product Teams embed circular design into everyday decisions. This includes making small but meaningful changes, such as reducing the depth of elasticated waistbands or removing non-functional metal
elements like rivets.” The group has introduced a
new Progressive design level, setting clearer expectations for more advanced design by raising requirements around materials, durability and recyclability, including the use of post-consumer recycled textiles. Another focus is recyclable printing techniques. •
https://corporate.primark.com
Athleisure brand LSKD signs recycled polyamide deal with Samsara Eco
Australian activewear brand LSKD has signed a 10-year part- nership agreement with Samsara Eco to integrate the latter’s enzymatically recycled polyamide 66 into its product range.
LSKD plans to transition key
product lines from polyamide 6 to Samsara Eco’s recycled polyamide 66 from 2028, marking the brand’s first use of regenerated fibres sourced from end-of-life textiles. Logan McNally, Raw
Materials and Supply Chain Manager at LSKD, said: “Performance and sustainability
6 Textiles Loop • Summer 2026 Image: LSKD / Samsara Eco
used to be positioned as a trade-off. Nylon 66 is a phenomenal fibre; softer, stronger, more durable. The fact
that it can now be made infinitely from end-of-life textiles without compromising those properties is what made
this decision easy.” Paul Riley, Founder and CEO
of Samsara Eco, said: “The technology is here, ready for adoption and with zero constraints on product design or performance.” Samsara Eco opened its first
commercial-scale plant in Jerrabomberra, Australia, in September 2025 and is planning to build another production facility in South East Asia (see polyamide recycling feature article in TextilesLoop April edition). •
www.samsaraeco.com •
www.lskd.co
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