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PACKAGING | ANALYSIS


Single-Use Plastics Directive opens the floodgates in EU


The legislative landscape in Europe has been revamped in recent years and for the first time a material-specific policy agenda has been established. In 2018 the European Commission released its Strategy for Plastic in a Circular Econo- my. A series of targets, objectives and aspirations were detailed in the strategy although the lack of a clear path to reach the collective end goals has left stakehold- ers across the industry in a state of flux. A combination of consumer preferences for convenience and the mis-management of packaging waste has resulted in the proliferation of single-use plastic. This phrase has been buzzing around the industry for a little while now, with the likes of the Ellen MacArthur Foundation and the Euro- pean Commission itself conducting various research projects into the matter. Directive (EU) 2019/904, also known as the Single- Use Plastics Directive, is the most recent regulatory tool to arise from research efforts scrutinising plastics’ role in a circular economy. Inappropriate disposal of plastic items (littering) leaves these items suscepti- ble to being blown or washed into drains and rivers which then flow into the marine environment. Other plastic items are often flushed through domestic plumbing systems which, if


www.plasticsrecyclingworld.com


How will new European legislation targeting plastics packaging that escapes into the environment affect producers, converters and recyclers? A new report from AMI Consulting investigates the issues and possible outcomes, says Fergus Mooney, the report’s author


uncaptured, at treatment plants can also flow into the marine environment. Even when waste is collected, open landfills present a risk of plastic items being blown out of containment into systems that again flow into the marine environment. Light weighting has made it easier for plastics to be dispersed throughout the environment.


Extensive media cover- age and images displaying graphic visualisation of the fatal consequence plastic can have on marine life are a favoured shock factor tool in anti-plastic campaigns. Unfavourable public opinion grows from visible terrestrial and marine debris and can be detrimental to organisa- tions through negative association of branding. There is also the associ- ated economic cost to


consider. Removal of urban infrastructure blockages, clean-up of coasts and beaches and the detrimen- tal impact of visible coastal pollution on tourism further compounds the pressure on the plastics industry. Society is looking to authorities to clear up confusion and provide simple, clear, official and trustworthy labelling to identify “good” materials.


Definition Following the release of the Single-Use Plastics Directive, AMI has determined single-use plastic packaging to incorporate the packag- ing products and food/drink delivery formats targeted by the European Commission and structured its analysis to correspond to traditionally defined packaging industry terms. In AMI’s authoritative definition, there are five sub-


segments which comprise single-use plastic packag- ing: disposable food containers; disposable cups and lids; disposable utensils; small-sized bottles (including closures); and packets and wrappers for immediate consumption. The paradoxical nature of single-use plastic packaging makes it challenging to address. Evidentially the accumulation in the environ- ment is problematic, yet the selection of plastic as material of choice in packaging is attractive for many reasons. Various policy instruments have been conceived, some of which are subject to nuanced debate and include: n Consumption reduction n Market restriction n Product design require- ments


n Marking requirements � November/December 2019 | PLASTICS RECYCLING WORLD 11


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