FAKUMA 2023 | EVENT REVIEW
Engel says its global network takes this trend into account. Besides production and sales locations, it now also includes several development centres. The company has now estab- lished some 100 developers at its Chinese locations. Sumitomo (SHI) Demag is
expecting its revenue to fall by around 20% in 2023. Gerd Liebig, CEO, spoke at its Fakuma press conference about the current challeng- ing economic situation characterised by high inflation, high interest rates, and very high energy prices, particularly in Germany. The European automotive industry’s injection mould- ing demand has significantly decreased as German manufacturers increasingly
focus on premium vehicles. “The demand for injec- tion moulding machines in Europe is affected by the embargo on Russia, making exports from the EU to Russia impossible since Sep- tember 2023,” he said.
Bright spots However, Liebig sees hope in the packaging sector, which is a major market for the company. “Another defining factor will be the sharply rising demand for pharmaceutical packaging and closure caps, which will significantly boost the high-performance applica- tions segment. Furthermore, the general demand for all-electric machines, which has seen significant growth in the packaging sector, will
now also play an increas- ingly significant role in the consumer and automotive segments.”
Although the weak consumer sector in Europe has led to lower demand in many markets, Sumitomo (SHI) Demag expects a consistently high revenue level in the medical technol- ogy sector and significantly increased investments in the packaging industry. “Our market share for all-electric machines has more than doubled in the last ten years and is currently close to 30% for Europe,” said Liebig. In a market study
conducted by Sumitomo (SHI) Demag into interna- tional customers’ decision criteria when buying new machines, the importance of
machine parameters and the competence, speed, and availability of customer service were prevalent. In recent years, the weighting of decision criteria has seen a significant increase in Total Cost of Ownership and Energy Consumption, according to Liebig.
Sumitomo (SHI) Demag is
this year celebrating 15 years since the formation of its German-Japanese partnership. In this time it has developed synergies to enhance efficiency and increase market activities, said the company.
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