EXHIBITION REVIEW | K2019
Arburg configures for new digital market challenges
Arburg’s senior managers said at K 2019 that the machinery manufacturer is faced with challenges from the difficult economic and trade situation around the world. Michael Hehl, Manag- ing Partner, said: “In 2019, it is now very likely that we shall not reach the record sales revenues of €754m achieved in 2018. In view of general economic developments, any other outcome would come as a real surprise.” Investment in new
equipment by the automo- tive industry, in particular, is currently “low to non-exist- ent”, he said at the com- pany’s press conference. For Arburg, the market down- turn has mainly affected orders for less complex machines, while demand for more advanced machines and turnkey systems is still robust. One benefit of this situation is that machine delivery lead times have shortened, he said. Despite the difficult
market, Hehl said Arburg views the future in positive
terms and is investing on an anti-cyclical basis in technol- ogy, infrastructure and personnel. He noted construction work at its Lossburg HQ, a 50% increase in the size of the head office of its US subsidiary in Rocky Hill, Connecticut, plus expansions at its subsidiaries in Italy and France. A notable example of
Arburg’s forward thinking is ArburgXworld, the name for its digital approach which covers not just its new customer portal but also interconnectivity in smart machines, production and services. Gerhard Böhm, Managing Director for Sales, introduced a new online facility for customers to configure and order stand- ard machines, which has “fast delivery lead times and attractive prices”, he said. Jürgen Boll, Managing
Director for Finance and IT, conducted a brief demon- stration of the online system by configuring an Allrounder 270 S, which is a new compact machine that
Arburg’s new compact Allrounder 270 S, the first standard machine which can be configured and ordered online
Arburg showed on its K2019 stand. Other online apps include: MachineDashboard, which delivers status information and key perfor- mance indicators for machines; MachineFinder for entering various parameters to establish which Allrounder is the right one for the customer’s application; VirtualControl for simulating the machine control system. Juliane Hehl, Managing
Partner, discussed Arburg- Greenworld, the company’s contribution to customers’ sustainability drives. This is a programme founded on
four pillars: Greenmachine, which is about resource- conserving machine technology; Greenproduc- tion involving networked processes for production with minimal CO2 emissions and the processing of recyclates; Greenservices, which includes physical and digital services directed towards sustainability and reductions in CO2 footprint; and Greenenvironment, which groups together Arburg’s own sustainable manufacturing operations and corporate procedures. �
www.arburg.com
Captivating Cube
A fascinating display was provided for injection moulding visitors at K2019 courtesy of Foboha, the specialist in cube mould technology. A new Reverse Cube developed by Foboha in combination with an Arburg Allrounder Cube 2900 machine was shown in action on the stand of Foboha’s parent Barnes Molding Solutions. Visitors were captivated by the mould’s rotating halves as two parts, a socket and a roller, were manufactured using two different materials and assembled in a single operation. Read more about the technology in the feature on hot runners, page 35. Watch a video here. �
www.foboha.com
20 INJECTION WORLD | November/December 2019
www.injectionworld.com
PHOTO: ARBURG
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