IML AND IMD | TECHNOLOGY
more and more popular, are not only healthy but also delicious and fun to buy.” “SuperClear IML offers brand owners the
opportunity to create a crystal clear label, which allows the customer to actually see right through the packaging to the actual product,” says Benedict Adins, Regional Sales Manager Southern Europe at Verstraete IML. “Another advantage to the Super- Clear IML product is definitely the high flexibility for brand owners and injection moulders. Using SuperClear IML, the illusion of a ‘floating label’ can be achieved by printing only on the top half of the label, something that would be challenging – or even impossible – with a standard white IML label.” With a 240 ml capacity, the packaging is also thermo-sealable, thus allowing for longer product shelf life. It also features a special lid that optimises shelf stacking, thanks to its particular shape. This IML packaging offers a good combination of protection, prevention of food waste and is fully recyclable, says Verstraete. Verstraete IML has also won a joint gold medal with Siqalo Foods at the 2018 IPSA Gold Pack Awards in the food category for outstanding packaging design for the Rama metallic IML tubs.
Verstraete IML has won a joint gold medal with Siqalo Foods at the 2018 IPSA Gold Pack Awards in the food category for outstanding packaging design for the Rama metallic IML tubs
Rama is market leader in the South African spread category with more than 30% value share. Rama Original is the core of the brand portfolio and plays in both brick and tub formats. The 500g Rama Original brick has over the years become one of the leading stock keeping units and a benchmark for the category in a recognisable copper bronze foil wrapper. In 2016, the Rama team comprising of marketing and packaging engineers initiated a project to
PHOTO: VERSTRAETE IML
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