SMART PACKAGING 2018 | EVENT PREVIEW
Ahead of AMI’s Smart Packaging 2018 conference taking place in Hamburg, Germany, this October, we preview speakers and topics at this key event
Smarter packaging in a connected world
AMI is holding the third annual Smart Packaging conference on 9-10 October 2018 at the Hamburg Marriott Hotel in Germany. Smart Packaging 2018 again brings together
brand owners, retailers, packaging producers, plastics and additive suppliers, active and intelligent technology developers and processing machinery experts to explore the full range of available and emerging technologies. The conference provides the ideal environment to discuss the packaging needs and expectations of brand owners and consumers, as well as exploring the evolution of the packaging ecosystem and its further development. In today’s competitive environment, packaging must do a great deal more than simply protect the contents during transit. New active and intelligent technologies hold the promise of extended shelf life, improved product traceability and authentifica- tion, brand security and far greater customer engagement. Smart Packaging 2018 focuses on the latest technological developments aimed at adding value to flexible and rigid packaging. This year’s dynamic programme features many new elements, including the launch of an interac- tive technology showcase session and a high-level panel discussion exploring further opportunities, challenges, trends and disruptions for the smart
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packaging industry. Here we preview the event, with a closer look at the line-up of expert speakers.
Retail environment Smart Packaging 2018 kicks off with a keynote presentation delivered by Robert Witik, Senior Specialist for Sustainability & Packaging Material Science at Nestlé in Switzerland. Witik explores the search for smart packaging applications. Ville Viopio, Business Development at Stora Enso in Finland, starts session one looking at the new world of retail and how connected packaging is trans- forming distribution models based on consumer behaviour. Next, Chris Fesen, Marketing Director Food, Amcor Flexibles Europe, Middle East & Africa in Switzerland, delivers a case study analys- ing how personalisation is being taken to the next level using innovative smart packaging technology.
Security and differentiation The second session features Diego Karpeles, Product Manager at Gabriel-Chemie Group in Austria, who explores the technical and decorative differentiation through laser marking of packaging. This is followed by Tim Marsden, Project Manager - Printable Electronics at The Centre for Process
June 2018 | INJECTION WORLD 43
Main image: RFID is one of a number of technologies to be discussed at Smart Packaging 2018
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