NEWS K2025 embraces digital technology
Attendees at the K2025 fair in Dussel- dorf, Germany in October will be able to use a new digital service called Fair Match that connects exhibitors and visitors based on information stored in their profiles. Show organiser Messe Dusseldorf said the purpose of the tool is to enable business contacts to be made in a more targeted and efficient manner before, during, and after the trade fair with the service remaining available until the end of the year. The integrated chat function allows
direct communication and easy appointment scheduling without time-consuming coordination or
Krahn Chemie expands
Krahn Chemie is expand- ing its Technical Service Centre in Bottrop, Ger- many, to cover a total of 1,400 m² and combine laboratory services with training courses creating an environment in which theory and practice can interact even more closely. “With the expansion of
our Technical Service Centre, we are taking another step toward future viability,” explains Martin John, CEO of Krahn Chemie.
In addition to expand-
ing its range of services, the investment also drives the development and use of more sustainable products by combining technical services with a comprehensive product portfolio of bio-based and recycled products. �
www.krahn.eu
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lengthy email correspondence, and contacts can be saved as favourites for quick access. Communication takes place in the K app, which is available free of charge in the App Store and on Google Play. Also offered for the first
time at K2025 is K Assistant, an AI-supported virtual companion. For visitors seeking information on hall plans, exhibitors, the supporting programme or services, this chatbot is designed to ensure they are fully prepared for an optimal trade fair experience by
analysing questions in context and providing structured, precise informa- tion instead of long lists of hits, said Messe Dusseldorf. “With K Assistant, we are
offering an innovative service that enables visitors and exhibitors to plan their trade fair visit even more efficiently,” explains Thomas
Franken, Director of K2025. He added that digital tools such
as the K Assistant chatbot are an important step towards offering customers user-friendly support. �
www.k-online.com
Avantium starts up SDH unit
Bio-based materials producer Avantium has announced the successful start-up of its sugar dehy- dration (SDH) unit and all auxiliary systems and utilities at its first-of-a-kind flagship furandicarboxylic acid (FDCA) plant at Chemie Park in Delfzij, Netherlands. Since construction was completed in October 2024, Avantium has been gradu- ally commissioning and
starting up various parts of the facility which is de- signed to produce up to 5,000 tonnes/yr of FDCA. With the SDH unit now operational, the next steps include the finalisation of commissioning and sequen- tial start-up of the remaining units. “This milestone is a
tremendous accomplish- ment for the team and a major step forward on our
path to commercializing FDCA and PEF,” said Bram Hoffer, Chief Operations Officer at Avantium. FDCA is a key building block for the 100% plant- based and recyclable polymer polyethylene furanoate (PEF) branded as Releaf. Avantium expects to begin commercial sales in the first quarter of 2026. �
https://avantium.com
Mitsui Chemicals restructures
Mitsui Chemicals is to imple- ment organisational restructuring and portfolio transformation under a long-term management plan dubbed Vision 2030. To strengthen collabora- tion and integration between business divisions and development organisa- tions in the Life & Healthcare Solutions Business, Mobility Solutions Business, and ICT Solutions Business sectors,
COMPOUNDING WORLD | October 2025
development departments will be established within each business division. In addition the R&D
Centre will be renamed the Research Centre and given a new brief to enhance core technologies and conduct research and development of solutions in new business areas, and the R&D Planning & Coordination Division will be renamed the Research Planning & Coordination
Division, the company said. To clarify and optimise
roles, Synthetic Chemicals Laboratory, Polymers & Composite Materials Laboratory, Process Technol- ogy Laboratory, Mobility Development Centre, Innovative Solutions Centre for Information & Communi- cation Technology, and the Frontier Technology Centre, will all be closed. �
https://jp.mitsuichemicals.com
www.compoundingworld.com
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