TECHNOLOGY | ODOUR AND EMISSIONS
Above: Bottle water produc- ers are among those with the greatest
concern over unwanted odours
Putting a cap on odour Other players in the masterbatch market are also recognising the challenge of odour and off-fla- vours. At the end of last year Clariant launched its SenseAction line of colour masterbatches intended for use in the production of caps and closures used on bottled water packaging. The company says that SenseAction masterbatches, which are available in a wide range of colours, are specially formulated, processed, tested and certified to be free of detect- able negative organoleptic effects. The new line was developed to meet the demands of bottled water producers and the processors who supply them with caps and clo- sures, which are typically made of HDPE or PP. “With the SenseAction product line, Clariant has decided to increase the attention on controlling issues caused by odours in plastics used in beverages, and more specifically mineral water applications,” says Alessandro Dulli, Head of Segment Packaging at Clariant Plastics & Coatings, BU Masterbatches. “This industry is more exposed to the risk of
unpleasant organoleptic experiences due to the ‘neutral’ taste and odour of mineral water. The average consumer can detect minute traces of substances, which cause off-taste and/or smell. 360 degree customer experience is a key buying factor in the beverage industry, involving all senses. Any
off-taste or off-smell experience for the consumer, especially in the sensitive application of mineral water, can lead to claims and recall actions, poten- tially damaging a brand’s reputation,” he says. “We notice that attention towards organoleptic sensitive applications is increasing and believe in the value of a qualified supply chain, where all contribute with different expertise. For this reason, we encourage our partners to use colour concentrates that prevent off-taste and odour to protect their brand image.” Dulli adds that the increasing complexity of the supply chain requires increased focus to prevent the occurrence of off-taste and/or smell in organo- leptic sensitive beverages, together with the need to be able trace back the cause of it. He says every participant has to take the measures necessary to limit organoleptic influences on sensitive products and increase safeguards along the supply chain. SenseAction masterbatch is Clariant’s contribution and is designed to ensure that the products will not impart any detectable deviation to the original taste or odour due to the colouration of the caps and closures.
Positive perceptions The company says the SenseAction product range will help brand owners make good looking HDPE and PP plastic caps and closures that reflect positively on their brand, free of undesirable organoleptic influences. The new masterbatch brand is built around three elements – material selection, a dedicated manufacturing process, and a testing/certification process prior to sale. SenseAction colour masterbatches start with raw
materials that are food-contact compliant, including pigments and carrier resins that are carefully selected for use in sensitive organoleptic applica- tions. Manufacturing takes place using dedicated processes and special equipment at a dedicated masterbatch site. When manufacturing is complete, each lot of SenseAction masterbatch undergoes
http://www.mecoseal.com/product/the-ofs-type1-seal
PHOTO: SHUTTERSTOCK
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