In the barn, built in 2008, the cows at the farm are pampered with good venti- lation and natural light.


Currently, the bottled milk is available in 1 litre whole and semi-skimmed milk via Picnic.nl.


Shorter lines between farmer – consumer On this farm, the entire milk process takes place on-farm. The farm wanted to have shorter lines with the retailer and consumer, they became a part of Mijn Melk (‘My Milk’), an umbrella concept that aims to reduce the distance between farmers and consumers (see Box ‘Mijn Melk’). The Oostdam family also wanted to make the right choice when it came to selling their milk. One retail option that stood out was online Dutch supermarket Picnic.nl. Going this route also ensures that the line between farmer and consumer is shorter and that consumers can be reached


The Oostdam family at the farm in Bodegraven, the Netherlands.


directly, so this retailer was the logical option for the Oost- dam family. Since February 19 this year, the farm has been selling milk via Picnic.nl. In terms of sustainability retailer Picnic does its utmost to prevent food waste and this appeals to the Oostdam family, as running a sustainable farm is important to the family business. For delivery this retailer also uses no emission, 100% electric cars which take up less space, to deliver gro- ceries, making them environmentally friendly. Currently, the bottled milk is available in 1 litre whole and semi-skimmed milk via Picnic.nl.


▶DAIRY GLOBAL | Volume 7, No. 2, 2020 13


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