SUPPLEMENT


partner that evolves with them. Ending a contract is never an option for us. We believe in building relationships that endure. If a carrier is not yet ready to handle certain types of special cargo, we find ways to strengthen their offering step by step, drawing on our expertise, training, and ecosystem of partners. As a solution-oriented GSA, our role is to create pathways for airlines to become more competitive, instead of letting limitations hold them back.”


Rapid information flow In cases of delays, re-routing, or cargo damage, especially with sensitive shipments like pharmaceuticals or live animals, what role does Global GSA play in crisis management or communication with the customer? “We act as the central liaison between the airline and the customer.


Our role includes rapid information flow, escalation management, and ensuring corrective measures are implemented promptly. Thanks to our local teams in 46 countries, we provide both real-time support and cultural fluency to resolve sensitive issues effectively,” says Saray. GGG’s systems support automated validation of special cargo booking conditions such as acceptance checklists,


route


viability, aircraft compatibility as they significantly enhances efficiency and reduces the risk of errors. Saray says: “Since we began implementing


CargoTech-developed tools in 2018, we have achieved measurable results: error human mistakes


have decreased


while customer satisfaction and trust have grown accordingly. These improvements have also driven tangible commercial outcomes, with special cargo bookings increasing by an average of 58% for the airlines offering special product services. By combining automation with our human expertise, we provide a model where


technology speed, while our amplifies local precision teams remain at


and the


centre to manage complex cases and ensure service quality. “To stay ahead in the evolving special cargo


market, GSAs should focus on integrating seamless


digital platforms and tools that


facilitate efficient information exchange among all stakeholders. This includes booking systems, validation tools, and real-time tracking solutions that streamline processes and reduce the risk of errors. At Global GSA Group, we see technology as an amplifier of human expertise. Our partnership with CargoTech allows us to deploy advanced tools such as SkyPallet for load optimisation, Rotate Live Capacity for predictive insights, and CargoAi for seamless booking. “These


innovations help Additionally, us manage fostering


rates and by


73%,


complexity, strategic


improve partnerships


yield


performance, and enhance transparency for both airlines and freight forwarders.


with


technology providers and embracing continuous staff training are key to long-term competitiveness. By investing in our people through training programs like Discovery, we ensure that our teams and airline partners are fully equipped to handle specialised cargo requirements while maintaining the highest standards of compliance and operational excellence. With the rise of e-commerce and demand for temperature-controlled


and secure logistics, are you seeing a shift in demand toward special cargo, GGG is adapting its commercial strategy in response. “In parallel to our tech investments, we continue to invest in well-


trained personnel with all necessary certifications. Moreover, we have special product specialists, who play a crucial role in advising and implementing new product infrastructures for carriers, supporting our local teams, and developing global deals with agents for our partner airlines. We do not limit ourselves to existing capacity but also work


with carriers to successfully implement additional full freighter routes and capacity dedicated to special products. “This has included flows such as semiconductors, live animals, and


pharmaceuticals for humanitarian aid. In fact, in 2025 year-to-date, we have managed 17 full freighter operations exclusively for special cargo with our GSA partner airlines. Alongside this, we continue to strengthen our ecosystem of partnerships. With Healthc’Air, we guarantee GDP- compliant pharma handling, while with Mail&More we deliver expertise in e-commerce and parcels, supporting airlines in capitalising on the fast- growing online retail segment,” he says. Does Saray foresee GSAs playing a more direct role in shaping


airline special cargo strategy and investment decisions in the future, particularly for smaller or emerging carriers? He says: “Absolutely. With our global footprint, product expertise,


and advanced digital tools, we are well-positioned to guide smaller and emerging carriers in developing their special cargo strategies. We already act as a one-stop-shop, helping them make informed investment decisions, align with international standards, and capture high-value opportunities in verticals like pharma, perishables, and secure logistics.”


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