AIR CARG O WEEK


WEEKLY NEWS THE DIGITAL PUSH


BY Anastasiya SIMSEK THE integration of digital solutions is not only improving traditional


processes but also paving the way for new innovations that will define the airfreight industry’s future, putting the sector under increasing pressure to adapt to the demands of a digital world. “Digitalisation is improving airfreight by automating processes, enhancing


transparency, and speeding up communication,” Piotr Canowiecki, co- founder of ShipHub, stated. “Key drivers include growing customer expectations, global competition,


and the need to reduce costs. Platforms like ShipHub connect freight forwarders with shippers, making logistics processes more efficient and accessible.”


Step by step Platforms like ShipHub, which connect freight forwarders with shippers,


exemplify how digital solutions can streamline logistics processes, making them more efficient and accessible. However, the journey to full digitalisation is not without its hurdles. For many, the cost of investing in digital infrastructure is a significant barrier. The skills gap and lack of in- house IT expertise further compound the problem, making it difficult for smaller freight forwarders and logistics providers to compete with larger, tech-savvy players. Resistance to change and data security concerns also play a role. The


airfreight industry, which has historically relied on manual processes, is naturally hesitant to adopt new technologies that could disrupt familiar workflows. “Smaller companies face challenges like high implementation costs, lack


of technical expertise, and difficulties integrating new technologies with existing systems. Data security concerns and resistance to change also hinder adoption,” Canowiecki said.


Future-focused The future of airfreight digitalisation includes expanded use of artificial


intelligence for predictive analytics, blockchain for secure transactions, and autonomous technologies like drones for cargo delivery. Other innovations include the Internet of Things (IoT) for real-time cargo monitoring, blockchain for managing documentation, and AI algorithms for optimising operations. “AI helps optimise airfreight by providing predictive demand forecasting,


improving resource allocation, and refining route planning. It considers factors like weather and fuel efficiency to find the best paths,” Canowiecki explained. Digital platforms improve capacity management and space optimisation


by enabling real-time tracking of cargo and integrating algorithms that enhance load planning. This ensures optimal space usage, reduces waste, and improves overall efficiency in air cargo operations. “Digital solutions, such as online platforms for booking and comparing


freight services, reduce operational costs by automating time-consuming processes,” Canowiecki stated. “For instance, ShipHub enables users to compare multiple freight quotes,


helping them select the most cost-effective and efficient option, thus reducing overall logistics expenses.”


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www.aircargoweek.com


16 DECEMBER 2024 ACW


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