CHARTER BROKER F


Shaping the landscape One of the key innovations in the sector is the ability to analyse countless routing permutations and transport combinations, something that would have been impossible to calculate manually. “This computational power means we can now evaluate multiple scenarios:


whether it’s more efficient to use a full charter, split the shipment between scheduled and charter services, or incorporate additional services such as on-board courier services for the final leg for example,” Gillett, stated As more companies optimise their internal IT processes and systems, the


ability to offer maximum quality and efficiency is becoming increasingly vital. The ongoing advancements in artificial intelligence (AI) further enhance these capabilities, providing brokers with powerful tools to enhance operations and offer tailored solutions to their clients. “We are committed to streamlining every stage of the charter process


through our end-to-end technology,” Gillett continued. “As a company we have migrated away from manual processes and are now synchronising our technology with an experienced, considered approach from our charter experts. Given the variables and nuances involved within the charter sector, it is fundamental to find the perfect balance between technology and experience.” The shift towards technology-driven strategies is not just a temporary


trend but an ongoing process, with charter brokers continually refining their approaches to meet the demands of an ever-changing market. “It has become more and more vital to charter brokers over the years and


will continue to be with these advances. It is a continuous journey,” Davis highlighted. “We use several digital platforms and integrate them in our workflows where helpful. The charter broker world is a very unique and niche sector within the logistics sector.”


Sustainability’s growing focus The industry is under increasing pressure to offer and deliver concrete sustainability targets and standardised reporting. While individual companies may have their own environmental initiatives, there is a growing recognition that more coordinated action is needed to drive sustainable change across the sector. “The technology exists to make meaningful improvements - platforms


Davis, Commercial Director of NEO Air Charter, stated. Within this environment, it has become increasingly crucial for charter


brokers to move beyond basic transportation services. Brokers are leveraging technology to offer multiple routing permutations, allowing for quicker, more efficient responses to the complexities of modern supply chains. This shift enables them to better support clients dealing with supply chain challenges, ensuring speed and flexibility in their operations. “It is a fundamental prerequisite to go much further than just traditional


point-to-point charter services,” Ed Gillett, Founder of CharterSync explained.


can calculate environmental impacts across different routing options and transport modes, helping identify the most sustainable combinations of scheduled flights or charter flights. However, these capabilities are often underutilised, with cost and speed still dominating decision-making processes over environmental considerations,” Gillett declared. Stronger regulatory frameworks and genuine investment in sustainable


practices are essential for making lasting progress. This includes everything from promoting more efficient routing algorithms that reduce empty legs to incentivising the use of sustainable aviation fuel (SAF). “For us as charter brokers, we have little influence on airlines and their


decisions to incorporate renewable fuels, etc, into their business model. Instead, what we do as a company is contribute financially to several projects globally promoting sustainability, etc,” Davis outlined.


“It has become more and more vital to charter brokers over the years and


will continue to be with these advances.”


09


AIR CARG O WEEK


www.aircargoweek.com


10 MARCH 2025 ACW


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