AIR CARG O WEEK


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Digital infrastructure meets market demand The goal


MULTIMODAL DIGITALISATION GATHERS PACE BEYOND AIRFREIGHT


BY Anastasiya SIMSEK


Digitalisation may have taken hold in airfreight earlier than in other modes, but the next phase of transformation


is


ocean carriers into the mix and pushing toward a unified digital ecosystem. “Air cargo is less than five percent of global freight,”


said Antonia Ambrozy, Director Revenue Operations at Freightos. “We want to make sure forwarders also get access to the remaining 95 percent, which is mainly ocean.” Freightos, which has spent years refining digital booking and rate management tools for airfreight,


is to provide forwarders and shippers


with a single interface to search, book, compare, and manage freight rates across air, ocean, and ground transport. “We are striving towards having a multimodal platform,” said Ambrozy. Digital booking has become a default expectation


in airfreight—something she attributes to years of steady adoption. “We got our first digital booking almost five years ago,” she said. “Now we have over one million bookings, and 80 percent of capacity is available for digital booking.” Replicating that experience in ocean freight has


proven more complex. “Just like with the air side, it takes time and effort on the carrier side,” she noted. “But we see the industry opening up more and more.”


gaining momentum—bringing


is now working to extend those capabilities across modes. While formal announcements remain under wraps, Ambrozy said developments on the ocean side are progressing. “We’re very much looking forward to showing you another part of our platform… that already includes the ocean side,” she said. “It’s being tested by some of our customers.” She confirmed that several major carriers are


already involved, with more expected to join as the network effect builds. “We’ve signed the major carriers and now this creates a network effect,” she said. “We have a significant amount of supply available that encourages others to join as well.”


API-first, disruption-aware As forwarders demand not just visibility but control, the next generation of freight platforms is being built around API connectivity and predictive data tools. “Our integrations are connected via API, so they push real-time updates,” said Ambrozy. “Whenever capacity is limited or altered, it reflects immediately.” The Freightos platform also includes a built-in


intelligence tool designed to support proactive decision-making.


“Our system already suggests


actions to take if there are disruptions—weather, strikes, whatever it might be—so you can preserve customer satisfaction,” she added. This reflects a shift from passive visibility to


active risk mitigation—a necessary evolution as logistics operations become more complex and time-sensitive.


Legacy, competition, and convergence Freightos’ evolution—from rate management to digital booking and now toward cross-modal integration— has been shaped by long-term engagement with both carriers and forwarders. “We’ve been around for almost 20 years,” said Ambrozy. “We’ve always stayed close to the market, learned from the players, and developed what was needed.” She sees emerging competition as validation. “It’s


great to see there is competition—it shows we’re on the right track,” she said. “At the end of the day, we’re all striving towards making digitalisation in the industry a reality.” Part of that reality is broader inclusivity. “My


management team is all just women,” she noted. “Not because we hired them to meet a target, but because they felt empowered and grew within the company. I’m really proud of that.”


Toward a unified infrastructure With ground and air capabilities in place and ocean features under development, Freightos now positions itself less as a marketplace and more as an operational infrastructure layer—one that prioritises automation and interoperability across freight modes. Early indicators suggest strong market appetite.


“We’re very close to forwarders, shippers, and carriers,” said Ambrozy. “And all of them are asking us to truly enable one platform where they can book all modes.” If airfreight set the digital benchmark, the next


challenge is convergence. “The industry is really striving towards having multimodal booking and rate management available,” she said. “And now we can enable even more efficiencies.”


07


www.aircargoweek.com


08 DECEMBER 2025 ACW


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