AIR CARG O WEEK


WEEKLY NEWS Forwarders view the combined offer of global network capacity and


marketplace integration as a commercial advantage. Digital tools are becoming embedded in rate management and quoting functions, enabling teams to respond to customer requests at pace. cargo.one’s user base now includes many of the world’s largest forwarders, which use marketplace APIs to power internal platforms and transport management systems. “Without a doubt, United Cargo is one of the most important and in-


demand carriers on cargo.one. Our partnership is highly successful because forwarders really value such easy-to-use and flexible digital access to United Cargo capacity, which enables them to quote fast and win more shipments,” Simson Demmer, Chief Customer Officer at cargo.one, said. “By combining cargo.one’s digital efficiency with United Cargo’s


comprehensive capacity, freight forwarders can secure more business, deepen partnerships, and provide clients with flexible, high-quality solutions,” he continued. “cargo.one is also at the forefront of delivering forwarding teams increasing value from AI – so bringing United Cargo rates within effortless AI-powered quoting workflows provides them a convenient and scalable way to quote faster and win more shipments.”


The roadmap Both partners are planning further enhancements to their digital proposition, including deeper integration, additional product categories, and tools that support more automated booking journeys. United Cargo is also investing in internal training so sales teams can support customers using marketplace channels. Feedback loops between both organisations will drive service improvements and ensure new features align with forwarder expectations. “We aim to continually enhance our offerings on cargo.one. Through


ongoing refinements to the integration, United Cargo and cargo.one teams work to ensure that freight forwarders have access to seamless and dependable booking experiences,” Rogljacin said. “As part of its omni-channel digital strategy, United Cargo is investing in internal training for sales teams and support staff. This initiative equips them with the knowledge and tools to effectively leverage cargo.one, ensuring they can better serve customers and maximise the platform’s potential.” “United Cargo is exploring deeper integration of specialty products and


promotional rates tailored specifically for marketplace users. The joint roadmap between United Cargo and cargo.one focuses on innovation in areas like dynamic pricing, improved shipment tracking, and enhanced service transparency. These advancements aim to deliver a more responsive and efficient experience for customers.” Cargo.one expects rapid scaling of digital procurement across the


industry. As more carriers expand digital distribution and forwarders intensify automation efforts, the marketplace model is becoming central to rate visibility, pricing responsiveness, and sourcing workflows. The partnership structure also shows how carriers can use external platforms to enhance digital sales without replacing internal tools. “cargo.one offers airline partners like United Cargo the best experience


in the market for optimising their digital sales growth. Our partnerships, product, and operations teams support United Cargo to ensure that it remains fully responsive to market demands and has optimal offerings for every relevant market,” Demmer said. “Together with the United Cargo team, we are able to continually bring new markets and capacity types to forwarders working digitally. Cargo.one is innovating rapidly around AI quoting, and as we deliver even more speed and convenience to users, United Cargo can benefit from rapid quotes turning into rapid bookings. “For the industry at large, our partnership with United Cargo reflects how


rapidly we can successfully scale efficient, digital airfreight procurement and so enhance service levels for many thousands of shippers.”


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www.aircargoweek.com


01 DECEMBER 2025 ACW


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