NEWS
Easyfairs Launches Brand New Show for the Cleaning Industry
Easyfairs has set its sights on the cleaning sector, announcing that it is launching a brand new show, Cleaning 2015, which will run at the NEC from 24-26 March 2015. The show will aim to transform the way the cleaning market is supported.
Cleaning 2015 will feature alongside three highly complementary shows, two of which are also organised by Easyfairs. The first of these is Maintec, in its 40th year, it has become recognised as the leading UK event for the maintenance, plant and asset management industry. Cleaning 2015 will also be co-located with Facilities Management, the UK’s only event outside London for facilities professionals, and The Health and Safety Event, which is run by Western Business Exhibitions.
Last year these three shows attracted more than 4000 visitors and featured
over 300 exhibitors, so Cleaning 2015 joins a portfolio of events which attracts a growing powerbase of facilities professionals, property & estate managers, production & plant managers, maintenance, health and safety professionals.
Katie Crocombe, Cleaning 2015 Event Manager, said: “When the opportunity arose to start our own cleaning event, it really was a no- brainer; it fits perfectly with our other shows and there is no better place to host it than Birmingham, the heart of the cleaning industry.
“With roles changing and often expanding so quickly, we want to ensure we are giving all of our visitors more relevant content to see when they walk the shows. The addition of Cleaning 2015 helps us do just that. There’s a huge overlap between people visiting our Maintec
Katie Crocombe, Cleaning 2015 Event Manager.
and Facilities Management shows and those involved in cleaning which is why this is great news for visitors and exhibitors. This combination of events will be incredibly powerful."
www.cleaning-nec.com
New YouTube Channel For Vectair Systems
Vectair Systems have launched a new YouTube channel, with a new range of videos designed to help customers get to grips with some of their latest products.
The videos have been produced using a film crew that has worked on BBC productions including Eastenders and Casualty, and are an attempt by Vectair to tap into the ever- growing rise of social media, and the importance of video in the way that consumers like to communicate.
By visiting the YouTube channel, viewers can find out more about some of Vectair’s latest products including the V-Air SOLID passive air freshener, the Femcare MVP sanitary disposal unit, and the Prozone ozone generator.
Videos feature Paul Wonnacott, Vectair’s Managing Director, as
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well as Athena Lamnisos, CEO of The Eve Appeal, and Mike Prince, Chairman of the European Ozone Trade Association.
Each video is between two and five minutes long and visitors can choose to subscribe to Vectair’s channel to receive updates when new videos have been uploaded. The V-Air SOLID and Prozone videos highlight their main features and benefits, whilst the Femcare MVP video also explains how Vectair Systems is supporting The Eve Appeal to raise awareness of women’s cancers as well as raise vital funds for cancer research.
YouTube is now the second most popular website after Google, beating Facebook with more than a billion monthly visitors. These videos are the first in a series of films to be produced
by Vectair Systems to help customers see the benefits of their systems, as well as how to use and/or service them.
Paul Wonnacott, Managing Director, Vectair Systems says: “We are constantly striving to find new ways to communicate with our audiences so that we can improve our user experience, so we are excited to launch this new YouTube channel. Videos can, in many ways, be far more engaging than text, and they also condense lots of information into small bite-size snippets. Our new videos also give us the opportunity to let people into the world of Vectair, and to get to know us and our latest products.”
You can visit the Vectair YouTube channel here.
www.vectairsystems.com www.tomorrowscleaning.com
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