resistance from 15 times to 35 times the competition and two times to 20 times better on wear than the current coatings on the market.


Deb Lechner, Commercial Marketing Director at Armstrong Flooring, said: “While the goal of Natural Creations with Diamond10 Technology was to provide cutting-edge design, industry- leading durability and differentiated value, the potential of the technology has far exceeded expectations.


“The fact that designers, architects and owners can now specify a luxury flooring in demanding applications with confidence, knowing that the design will look newer for longer and perform as expected, is key to its success.”


Manufactured in Lancaster, Pennsylvania, Armstrong Flooring Diamond10 Technology LVT products provide local jobs, and local inventory, each with its own benefits.


All of this, from the technology to the local manufacturing (the Lancaster plant is just a stone’s throw from Armstrong Flooring’s Global Headquarters) allows for tight quality controls that Armstrong terms its Diamond Standard of Quality.


“The improved costs, quality and service associated with domestic production will allow Armstrong to further capitalise on this essential segment in the commercial flooring market, all while reducing the brand’s carbon footprint thanks to dramatically reduced transportation and shipping needs,” added Deb.


BRIDGING THE GAP Backed by a 20-year limited warranty, Natural Creations with Diamond10 Technology opens the door for interior designers, architects, visual merchandisers and facility managers to specify a full range of luxury flooring designs and colors for even the most demanding of retail, hospitality, education and healthcare environments.


“We are proud of Diamond10 Technology for many reasons, but we are most proud of the fact that it is a true testament to the innovation and dedication of the Armstrong Flooring brand and a predictor of even greater things to come,” continued Tom.


www.armstrong.com/flooring/floors twitter.com/TContractFloors COMMENT | 25


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40